33
PRO INSTALLER NOVEMBER 2015
PRO NEWS
@proinstaller1
Five Years of Insight
One of the largest
trade suppliers in the
North of England, Truemans, is celebrating
five years of partnership with data specialist, Insight Data.
The trade counter business supplies a vast range
of products to installers,
local builders and DIY customers, and use Insight to
expand its trade network
and manage customer
relationships. Currently,
the business has four
trade counters, in Burnley,
Sheffield, Doncaster and
Crewe, supplying over
1000 frames per week.
As the leading data
provider with the most
accurate prospect data in
the industry, Insight Data
has enabled Truemans to
see a tremendous growth
since their partnership was
established back in 2010.
Insight’s Salestracker
software is the world’s first
fully integrated sales and
marketing platform and
has allowed Truemans’
management team to keep
track of leads and pros-
pects in each depot, monitor email campaigns, and
ensure that any enquires
are quickly followed up.
Joe Trueman, Managing Director Truemans,
commented: “Salestracker
has greatly improved the
general performance of
our business and provided us with a tool that has
now become an integral
pa 'B