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NOVEMBER 2013 PRO INSTALLER
PRO PRODUCTS
www.proinstaller.co.uk
Window installers: are you missing out on a
chance to sell more to the same customers?
When you run a window company,
you’re well aware that finding new customers is important. Some companies,
especially in the business-to-business
sector, can happily exist for years selling to the same small core of clients.
But in the window trade, when your customers are homeowners, there’s a limit to
how many times you can go back and keep
selling to the same people. Once they’ve
bought all the windows and doors they can
afford, it’s going to be a while before you can
sell that homeowner anything else isn’t it?
As any business adviser or management
consultant worth their fee will tell you, it’s
very important that you don’t neglect your
existing or recent customers, the people you
already have a relationship with. If they’re
pleased with your service, then you have a
much stronger chance of being able to sell
them something else and you don’t have to
start from scratch with ‘warming them up’.
Quite often, staying in touch can mean sending an email or leaflet with the latest ‘special
offer’, a price discount or some seasonal
promotion.
But what if you could let them know about
something a bit different from the usual
marketing noise window companies make?
Something that’s interesting and of real value
to them?
There is a wide range of components that
can be retro-fitted to existing windows in order to enhance their functionality or security.
Turn restrictors and brake stays can often
provide additional convenience and prevent
damage, preventing a sash opening too far
and the handle hitting the wall, for example.
Child safety is a very important area. Roto
makes Tilt&Turn handles that can easily be
retro-fitted and which prevent children from
being able to move a window into the turn
mode. This avoids a situation in which a
child could potentially fall out from an upper
floor.
Anti-jemmy devices help improve resistance
to break-ins, and can be added to virtually
any existing PVC window or door, as well as
many timber frames.
If you were to provide choices and make
customers aware of benefits that other
Packing a punch
Designed and created through
collaboration with professional
tradesmen, the C.K Plasterboard
Punch also lends itself to wall
scribing/marking and drill hole
marking, and judging by the
positive feedback from focus
groups, is guaranteed to become
a toolbox hero. Excellent durability comes as standard thanks
to the Plasterboard Punch’s
stepped alloy steel shank, along
with a steel capped shatterproof
acetate screwdriver handle that
withstands hammer blows.
Graham Godfrey, Brand
manager, C.K tools, commented: “We work hard to establish
what is important to professional tradesmen in their daily
tasks and develop products
accordingly. There is no other
comparable product to the C.K
Plasterboard Punch currently
on the market, and by creating
such bespoke products we hope
to demonstrate our continued
commitment to tradesmen,
offering them industry-leading,
high quality tools. There isn’t a
skilled tradesman on the planet
who won’t appreciate having
this in his tool bag.”
As with all of C.K tools’ extensive tool innovation, new products are not thrown together
but are created as a direct result
of the company’s long-standing
partnership with end users - before, during and after tool development. This close collaboration
leads to the constant product
innovation, which C.K tools is
renowned for.
Roto publishes a weekly blog at http://
www.roto-webshop.com/blog/.
Do you
have
something
you need
to get
off your
chest?
Constantly at the forefront of design and innovation, C.K tools, the leading
supplier of quality tools to professional trades, has done it once again and
created a world first with the essential C.K tools Plasterboard Punch.
The C.K Plasterboard
Punch is an essential tool
to form perfect holes in
plasterboard for the three
most commonly used wall
plug sizes – 5, 6, and 7mm.
Drilling holes can be time
consuming, often requiring drill to screwdriver bit
interchanges as well as a
clean-up of dust residue.
The plasterboard punch
with its punch action is not
only quick in use; it also
creates no dust whatsoever.
window companies are not bothering to
talk about, could that not help give you an
advantage?
Send your real-life
work-based stories,
industry questions and
business annoyances to
[email protected]
For further information
please visitwww.ck-tools.com
or call 01758 704704.
New Edgebander Helps Reduce U-Values Even Further
Vista Panels, creators
of arguably the highest
specification composite door on the market
today, has invested
£220k in new machinery to improve quality
and expand its product
range.
Vista recently purchased
an edgebander, beam saw
and paint spray booth, all
of which are now fully
‘Improve quality
and expand its
product range’
operational at the company’s 50,000 sq ft factory
in Merseyside. The edgebander applies a uPVC strip
around the edge of Vista’s
composite door, significantly improving the products
thermal performance. The
edgeband is available in
three colours – White,
Woodgrain and Light Oak
– and enables some doors
styles to achieve a U-Value
as low as 0.8 W/m²K, an
improvement of 0.2W/m²K.
The £20k colour coating
facility meanwhile enables
Vista to offer composite
doors in Duck Egg Blue,
Chartwell Green, Cream, An-
thracite Grey, Slate Grey and
Moondust Grey alongside
their existing colour range.
Managing director, Keith
Sadler, explains: “Energy
efficiency, aesthetics and
security are the key drivers
in the composite door
market and we wanted to
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