Pro Installer November 2013 - Issue 08 | Page 37

37 PRO INSTALLER NOVEMBER 2013 PRO PRODUCTS @proinstaller1 DOOR DESIGN PORTAL Business Micros is cementing its position as the leading provider of online ordering portals for both composite and panel door producers with a new installation for WB Group in County Durham, one of the leading fabricators of PVC-U windows and doors in the north of England and Scotland. Business Micros has designed and inst alled separate portals for WB’s composite and panel door production enabling its trade customers to place door orders online for the first time. The portals allow customers to select from a range of design, configuration, dimension, colour and hardware options to create a virtual door of their choice. Once they have completed the step by step design stage, they can generate a price for their door and make any changes which are necessary before clicking to order online. An order acknowledgement is automatically generated and sent to the customer via email. WB Group has been a Business Micros customer for more than 20 years and, during that time, the partnership between the two has strengthened significantly. WB Group now uses Business Micros’ Evolution software for manufacturing and order processing, EvoNet for business management and reporting and EvoWeb for online ordering. Business Micros was the obvious choice then for WB when it wanted to develop its new portals and the process was fast and efficient. WB Group Managing Director Tony Craggs said: “Business Micros proved once again why they are so important to our business. They immediately understood our brief, they responded Secured by Design accreditation achieved Crystal Direct, the No. 1 trade fabricator for choice and colour, has been awarded Secured by Design certification. This means Crystal’s range of windows and doors have been accredited by Secured by Design for enhanced security. Secured by Design is the official UK police flagship initiative, which supports the principle of ‘designing out crime’ and has been proven to reduce the crime risk by up to 75%. Crystal products were stringently tested to make sure they met the high security standards set out by the scheme. Chairman Martin Randall says it was worth the effort: “We’re really pleased to offer our customers Secured by Design (SBD) windows and doors. Products approved by this scheme have been proven to reduce the risk of burglary and make it much quickly with the technical and design work we required and, because they are so experienced in developing and installing these portals, they anticipated and resolved problems before they became an issue.” New series of videos launched Deceuninck UK has launched the first in a series of short videos. They introduce Managing Director Roy Frost, who explains Deceuninck’s ambitious growth plans and why growth-hungry fabricators and installers should choose Deceuninck. Roy explains: “The launch of the video series goes hand in hand with the launch of our campaign microsite www.AskRoyFrost.com. With video consumption rocketing, it’s part of our strategy to engage with the market in a more social way. “As the videos progress I’ll be commenting on key issues that affect fabricators and installers and outlining Deceuninck’s solutions”, adds Roy. “I’m used to making a noise and letting the market know what harder for criminals to gain access to homes. They also give homeowners peace of mind. “We aim to offer our installer customers as wide a product range as possible to help them sell more. If you’re interested in SBD windows and doors or any other Crystal products call us today on 01462 489 900 or visit www.crystal-direct.co.uk for more information.” WB officially launched the portals to customers last month and has already previewed the panel portal and the response from customers has been really positive. Tony Craggs adds: “Customers have told us that they love the fact that they get an instant order acknowledgement in their inbox and they love the speed and ease of use of the system.” Once both portals are fully live, Business Micros will integrate the online door ordering into WB Group’s existing Evolution order processing so that the systems communicate effectively and there will be no requirement for double inputting saving lots of work and time. we’ve got, and Deceuninck has a powerful sales proposition, which we’re adding to. It starts with designing innovative, desirable products. By offering products consumers want our fabricators and installers can stand out and sell without cutting prices. And as we announced recently, we’ve held prices too. ‘Helping our customers sell goes beyond product’ “But helping our customers sell goes beyond product,” confirms Roy. “We’re putting together a suite of new tools for ambitious fabricators and installers to help them generate leads and build their business. It’s full steam ahead!” Visit www.AskRoyFrost.com to view the video and find out more.