30
NOVEMBER 2013 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
English Heritage at The
Engine House, Swindon
In 1840 Daniel Gooch,
the newly-appointed
21 year old locomotive
superintendent of the
Great Western Railway wrote to Isambard
Kingdom Brunel recommending Swindon as
the location for a much
needed engine works.
Four years later, the
GWR Central Engine
Station was a reality.
New website launched
A highly valued marketing support package
provided by Profile
22 came into its own
when Emplas, one of
the UK’s leading manufacturers and suppliers
of windows, doors and
conservatories decided
that its website was
in urgent need of an
overhaul.
Since being established
in 1979, Emplas has gained
a reputation as one of the
most experienced window,
door and conservatory suppliers within the industry.
After holding a marketing
audit the company decided
that a new and updated
website was needed to complement its new sales and
marketing strategy.
Mike Crewdson, sales and
marketing director at Emplas, picks up the story: “Very
early on we recognised the
need for a new website to
complete our strategy for
this year. The old website
had been in existence for
eight years and while the
company has advanced over
that time, our main communications tool hadn’t.
“We needed something
that would enable the company to showcase both the
commercial, social housing
and trade sectors of the
business.”
As part of the 1992 interior refurbishment to this
Grade II* Listed building
Selectaglaze, the UK’s leading designer, manufacture
and installer of secondary
glazing treated windows on
the south elevation in order
to improve noise insulation
from the railway lines.
Recent rationalisation of
English Heritage’s office
space around the UK has
resulted in an increased
number of the organisation’s responsibilities
being delivered from The
Engine House by over
500 members of staff.
To facilitate these extra
areas of responsibility the
building required further
renovation and conversion
works, which were put
out to Public Tender. The
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