Pro Installer November 2013 - Issue 08 | Page 26

26 NOVEMBER 2013 PRO INSTALLER PRO NEWS www.proinstaller.co.uk LATEST HIGH-TECH LEAD CAPTURE TOOLS PROVIDED Data Capture Technology Assures a Successful ROI. Companies may have a range of objectives when exhibiting but at the heart of it will be lead generation. Unquestionable ‘logic’: Adds through cream offer to its range Trade manufacturer Emplas, has added the Eurologik 70 through cream range to its already extensive colour offer. Available in a casement, tilt before turn and door profiles, the fully reinforced and thermally efficient chamfered system has a nearest match to RAL1015. ‘The fully reinforced and thermally efficient chamfered system has a nearest match to RAL1015’ Far more cost-effective than foiling both sides of the profile, Mike Crewdson, Sales and Marketing Director, Emplas argues that the addition of the Eurocell system to its core Profile 22 offer, allows the fabricator to deliver increasing flexibility to installers. He said: “Cream has significant consumer appeal, we see that in our foiled ranges, a through colour chamfered offer gives us a little more flexibility to support our installers in accessing opportunities generated by colour, across sectors.” Eurologic through colour cream casements from Emplas come in a 60mm outer frame and 70mm sash, transom and mullion. Tilt before turn options come in a 75mm outer frame and sash, with an 85mm transom and mullion. Doors are available in a 75mm outer frame, 70mm transom and mullion, with a 115mm midrail and 105mm sash plus low threshold option in silver. For more information visit www.emplas.co.uk , email [email protected] or call 01933 674880. With this in mind the organisers of next year’s FIT Show are offering the latest visitor lead capture and analysis technology to all exhibitors as an inclusive part of their stand package, to ensure they enjoy the greatest benefit from the event. Whereas every exhibitor was offered a badge scanner at the last event, exhibitors at The FIT Show 2014 will download an app to their mobile devices. The system enables exhibitors to scan a code on visitor badges with their mobile device to secure contact details and other information, specific to them, all of which will be stored securely in their online portal. This effectively automates lead generation at The FIT Show, no need to write down details or transcribe information from business cards, but more importantly, each exhibitor may customise the system to capture exactly the information they require, thus dealing with a key limitation of earlier badge scanning systems. They can even type specific notes relevant to individual leads. A video offers further information on the technology: http://youtu.be/XH8tvYTuETE www.fit2014.co.uk ADDING VALUE KAT UK has built an impressive reputation for both product and service excellence for its range of suited aluminium windows and doors, including its latest feature packed bi-folds and double and triple track patio doors. As a manufacturer of specialist and bespoke window and door systems, KAT has been able to focus on the most exacting needs of its customers with everything from additional quality control checks in its factory to dedicated product experts within its customer service department. KAT UK is now celebrating its 15th trading year in business, an impressive statistic. KAT’s product range is based on the revered systems from European experts AluK and its range of windows and doors can boast a 25 year Marine Grade guarantee on the powder coated finish as standard. Products are also manufactured by a highly skilled and experienced team and deliveries are made on its own fleet nationwide, including a direct to site service. Simon Richards, sales and marketing director of KAT UK, comments: ‘We believe that not only do we have a very exciting and complete aluminium product range, but that we can also offer installation companies more in the way of support and expertise.’ Call 01625 439666, e-mail [email protected] ??????)????????????????)??????-QU-|???????)Q????((0