40
MAY 2016 PRO INSTALLER
FIT SHOW 2016
THE GREAT
INSTALLER
PARTNERSHIP
Leading PVCu trade fabricator The Glazerite UK Group Ltd takes great pride in the fact that it places its customers at
the core of everything it does. This shone through on the nationwide trade fabricator’s stand at this year’s FIT Show with
a marketing hub geared up to give installers practical advice and the tools to deliver their marketing effectively.
»»The stand itself clearly
demonstrated the sheer breadth
of the Glazerite portfolio with
many enhancements to existing
products. There were also some
exciting new products including
the Palladio Composite door
range from Profile developments,
Synseal’s new Warmcore window
system and Swiftglide integral
blinds to complete any installation
job to a great standard.
Pro Installer caught up with
group marketing manager
Michelle Wright at FIT to find out
more about the company’s quest
to offer installers much more than
just great products.
“We’ve been working hard
over the last few months to
develop some great tools for
our installers to use with their
customers,” Michelle explained.
“These include a sales presenter
to take their customers through
key benefits and product ranges,
which can be fully branded to
align with their business and
offering. We already offer our
installers a free branded website,
but we’re currently developing this
further to add further personalised
pages and make it fully mobile
responsive.
“The market is changing and so
is the way people shop. Many of
our customers don’t have the time
or resources to invest in websites
and digital marketing channels
in response to this. We’re taking
the pain out of it for them, by
offering them the tools to do it,
whilst maintaining their company
image. We’re also on this journey
ourselves - we’re completely
revamping our website to make
‘We work with trade companies of all types
and sizes, including contractors, commercial
specifiers, housing associations and local
authorities. But the real beauty of what we
offer is it is completely ‘customisable’ to
the needs of each and every business’
it mobile friendly and easier to
share content on the site across
social media platforms. Love or
loathe the online world it’s now a
necessity for all businesses, so
initially we’d like to take those
of our customers who need it
through these steps in the best
way for their business.”
Michelle continued: “We work
with trade companies of all types
and sizes, including contractors,
commercial specifiers, housing
associations and local authorities.
But the real beauty of what
we offer is it is completely
‘customisable’ to the needs of
each and every business. Our
customers can cherry pick from
the wide range of benefits open
only to Glazerite customers.
“And it’s not just our installers
we build partnerships with. We’ve
built some great longstanding
supplier partnerships with some
of the most reputable names in
the industry, such as VEKA, Maco,
Doorco, Solidor, and Residence
9. These companies allow us to
go to our trade customers with
added confidence and the fact
that many of the businesses we
work with are market leaders in
their respective fields makes our
offering even more attractive.”
Over the three days of FIT
Show 2016, Glazerite managed
to talk to hundreds of contacts
demonstrating some of the
great products available and its
marketing support, which will
prove invaluable over the coming
year. Talk to Glazerite if you’re
interested in a great installer
partnership.
www.glazerite.co.uk