31
PRO INSTALLER MAY 2014
PRO NEWS
@proinstaller1
Glazing trade should consider
breaking stereotypes, says
audio branding specialist
UK glass and glazing firms conform to stereotypes by speaking with a male voice, new research has revealed.
A study conducted by
PH Media Group to
discover what companies are using in their
audio branding found
the most popular voice
is male and aged between 35 and 45. It is
also corporate, clear,
and distinctive in tone,
helping to reinforce a
sense of professionalism.
This profile is hardly surprising, given it is grounded
in traditional preconceptions of the industry and
reflects a predominantly
male workforce.
But audio branding
specialist PH Media Group
advises firms to choose
branding that suits their
specific company values and
claims a female voice may
be equally as effective.
“An older, deeper, male
voice