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22
MAY 2014 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
FIT Show next for
Truedor from IG Doors
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The secret is well and truly out, Truedor from IG Doors is the new kid on the composite
door block. At FIT Show we are all going to get to see the products first hand and more
importantly hear about the service and support that comes with being a Truedor customer.
We aim to work
closely with the
trade installer
market
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As Sales and Marketing
Manager for IG Doors
new trade division Richard Kirman explained to
us recently.
“Truedor is our brand
new composite door range
designed specifically for the
consumer market. It is an
entirely new range of doors
with over 30 exciting new
styles and more to come,
and over 50 glass patterns,
all available as standard”.
“Truedor has been developed as an entirely new
range distinct from those
which IG Doors currently
supplies. It is as I said designed with the consumer in
mind, and our route to that
market will be through the
trade installer and fabricator
sectors. Our intention is to
work very closely with them
as the key groups in the
industry”.
Service levels and
communication
style will make
us stand out
“In addition to the product our core strength will
be our service levels and
our communication style.
Installers dealing with
‘We are really excited about the
FIT show and delighted to have
the opportunity to showcase our
range of composite doors’
Truedor will have a 24/7
personalised answering
service to support them; we
believe offering this is key
to supporting businesses
which are very often out
on site during the day and
which need the option of
communicating outside of
normal office hours. It is
our intention to fully engage
with and understand the
installer market, their needs,
what works for them and
how we can make their life
easier. Our approach will be
to be friendly and professional and to work hard to
develop good relationships
with our customers”.
‘Our intention
is that by the
end of the FIT
show everybody
will know all
about Truedor
from IG Doors’
A new approach
to the market
– targeting the
consumer directly
“Where we believe we are
going to be radically differe