23
PRO INSTALLER MARCH 2016
PRO NEWS
@proinstaller1
GRANADA
SIGNS UP
APPROVED
PARTNERS
Granada Secondary Glazing is establishing
its own approved partners programme.
The scheme is open to professional
installers, specifiers and trade partners who wish to take advantage
of a number of training, sales and
marketing, and technical support
initiatives.
Granada head of trade sales, Deborah
Beeley, said: “In addition to establishing
closer ties with our loyal trade customers,
we’re also looking to develop closer dialogue in order to provide better training,
grassroots sales support at trade shows
and in print, and increase lead generation.”
As well as marketing support and access
to homeowner enquiries, the approved
partners will be able to visit the Granada
head office to learn more about fitting and
product benefits, whilst structured and retrospective discounts will also be on offer
for top performers.
“The idea has come out of our discussions with some of our long-standing
partners,” adds Deborah. “They greatly
welcomed our help with troubleshooting or surveying and fixing issues, so we
felt the time was right to develop a more
structured approach.”
Mark Rowe, Granada’s technical support
trainer with over 20 years’ fitting experience will be on hand to provide training
and support, as well as impart advice
learned from his other role as Granada’s
commercial team installation leader.
“We have one of the easiest products on
the market to fit,” says Mark, “but there are
many different options and permutations
available, so it’s natural that some installers
may have alignment issues or other problems from time to time. We hope that by
increasing the dialogue between us and
getting regular feedback, we’ll be able to
keep those to a minimum and maintain our
high quality standards.”
One of Mark’s first projects is hosting
fitting demonstrations and discussions at
the FIT show (Stand 334) in April, where it’s
also anticipated that a number of partners
will be added to the scheme.
With initial and ongoing support available,
Granada is also adding extra resource in
the form of a new field sales executive, Tom
Edwards. Tom has worked in trade, corporate and retail positions across the glazing
industry and business support sectors.
Granada has recently enjoyed an unprecedented period of growth following investment in a new head office, new staff and
demonstration facility. Major contracts with
national partners have also followed, including hotel chains, housing associations, the
NHS and other commercial bodies, whilst
the business has gained a considerable
reputation amongst heritage and residential
customers through a respected network of
installers.
www.gsecg.com