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ISSUE 36 | MARCH 2016 FREE
» 04 The magic of marketing » 06 New Eurocell boss » 15 Sovereign opens its doors » 39 FIT Show preview
BUCKING THE
Spring
special
‘COWBOY’
Outdoors comes in
Page 28
STEREOTYPE
Research from AXA Insurance* bucks the ‘cowboy builder’
stereotype, but finds tradesmen and women are under-rated
by their customers and suffer from unfavourable typecasting.
Despite acknowledging positive
personal experiences, 60% of people
surveyed said it’s fair to label trades
people as ‘cowboys’ or ‘rogue traders,’
and 20% said they’re afraid of being
‘ripped off’ when they need work done.
Yet the survey findings paint a different
picture, and show the UK’s tradesmen and
women to be reliable, skilled, helpful and
even kind.
Most people say they’re happy with work
About 38% step up to save the nation’s
done in their homes, and almost three quarDIY disasters, and the average tradesman
ters have longstanding relationships with
spends 22% of his week – that’s 80 days a
one or more trusted tradesmen or women
year - fixing other people’s mistakes.
they’d recommend to others.
Around 81% of tradesmen say they work
AXA’s research reveals that 82% of the
unpaid from time to time and they’ll take on
UK’s builders, painters, plumbers, joiners
extra tasks to help out someone in need.
and electricians regularly go above and
beyond the call of duty, completing small
Continues on page 2
extra tasks
at no charge.
Pro-Installer_cover_mft_FIT_pre-show_advert.pdf
1
10/02/2016
13:11
EXCITING NEW
PRODUCT LAUNCH
C
• Innovative Design
M
Y
CM
MY
Van road test -
new feature. P52.
Lift your brochure from
so-so to special. P27.
CY
CMY
Darren Sansom,
MD of AXA Business
Insurance
Game
changing
• Priced to Sell
• One Tool Construction • Fitter Friendly
VISIT US ON STAND 260
K
www.madefortrade.co