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MARCH 2015 PRO INSTALLER
PRO SPORT
www.proinstaller.co.uk
Driven to success in the BT Sport Industry Awards
National van leasing broker, Vanarama, has been announced as finalists in the
Sport Industry Awards 2015 for Best Sponsorship of an Event or Competition.
Having launched the
sponsorship in August
2014, Vanarama has
captured the hearts
and imagination of the
fans of the 67 Football
Conference clubs.
Working alongside
sports marketing agency
SportQuake they have delivered a level of activation
and engagement that has
been received warmly by
fans.
During the first seven
months of the sponsorship,
Vanarama has launched numerous initiatives and competitions aimed at engaging with fans as an active
sponsor of the competition.
‘Fan activities
have included
giving away half
season tickets
and signed shirts’
Along the way Vanarama
has raised over £10k for
Prostate UK as part of Non
League Day and their ongoing partnership.
Fan activities have included giving away half season
tickets and signed shirts for
all of the 67 clubs as spot
giveaways of free match
tickets. All this activity
has enabled Vanarama to
achieve some outstanding
results including:
• Brand awareness around
the sponsorship with football fans of 25% (source:
Repucom)
• Increase of Twitter following by 1800% since the
start of the season
• Support from the wider football community
including Michael Owen,
Robbie Savage and Matt
Le Tissier as part of Non
League Day 2014
Vanarama is proud to be
sponsoring a competition
with the rich heritage of the
Football Conference and
thanks the fans and staff of
Darts ace
receives
industry
support
Defending Premier League Darts
Champion Raymond van Barneveld
sported BOC’s logo for the first time
last month after a partnership with
BOC’s Gas and Gear retail stores was
announced for the current season.
Darts legend ‘Barney’, who defeated Phil
Taylor and Michael van Gerwen on the same
night to win the prestigious title last year,
has received a boost with the support of the
industrial, medical and special gases provider
as he bids for a second consecutive success.
“I’m very proud and grateful for BOC to
give me this backing and showing faith in
me,” said van Barneveld, the five-time World
Darts Champion. “It means a lot for a big
company like this to say they believe in me
and it gives me even more belief in myself. I
will do them proud.”
BOC’s Gas & Gear retail stores lead the
way in welding and industrial gas retail in
the UK and are the largest welding products
distributor in Europe.
the clubs for assisting in our
sponsorship and making
it the success that it has
become.
We look forward to the
remainder of the season and
building on the success as
we go into the 2015/2016
season.
Vanarama Brand Director
Steve Mark (photographed
above with Commercial
Director Jon Gilbert) said:
“As title sponsors of the
Vanarama Conference, we’re
very proud to support all 67
clubs across three divisions.
Vanarama recognises that