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PRO INSTALLER MARCH 2014
FIT SHOW PREVIEW
THE FIT SHOW EXHIBITOR DAY DRAWS
A CROWD - DESPITE THE BAD WEATHER
Braving the unpredictable British weather, 160
attendees from companies who will be exhibiting at this year’s FIT
Show made their way to
the Telford International Centre for the Exhibitor Briefing Day this
past month, to meet
with staff and contractors as well as to learn
about what to expect
from the award-winning
trade show’s second
appearance.
Against a back-drop of
banners showing FIT Show
‘stars’ taking part in FIT’s
movie-inspired promotional campaign, and with the
help of exhibition industry
expert, Austen Hawkins, the
FIT Show team informed
an ‘all ears’ audience of the
show’s plans for 2014. Also
included was an update on
Telford’s new entertainment
complex and confirmation
of some 1,300 extra car
parking spaces was met
with much approval.
FIT Show Managing Director, Paul Godwin told guests
that exhibition space had
once again been extended
and Hall 1A now offered
some excellent opportunities for late bookers. He
then went on to encourage
guests to understand the
importance of their role in
The FIT Show Exhibitor Day proved a
success once again with the help of
exhibition industry expert, Austen Hawkins.
promoting The FIT Show,
with more than 80% of last
year’s exhibitors carrying
the FIT Show logo and other promotional material.
In his superb hour-long
presentation, the motiva-
tional speaking of industry
expert Austen Hawkins
reminded guests of the do’s
and don’ts of exhibiting –
with many attendees taking
notes and others requested
Austen’s attention after-
wards to gain even more
insights. With everything
from the ‘awesome power of marketing’ to brand
building and appoi