Pro Installer June 2016 - Issue 39 | Page 21

PRO INSTALLER JUNE 2016
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PRO NEWS

PURPLEX STEALS THE FIT SHOW WITH WINDOW MADE FROM LEGO ® BRICKS !

In a FIT Show packed with product launches , one window was the clear standout . It may only be available in one striking colour , but it still drew queues of fabricators and installers all eager to find out the features and benefits of this new system .
No , we ’ re not referring to a new innovation from one of the exhibiting profile companies , we ’ re talking about the window made from Lego ® bricks by industry marketing specialists , Purplex . As part of the agency ’ s ‘ BuildOn . Different ’ campaign , which highlights the importance of standing out in today ’ s busy market place , Purplex placed the orange profile made from Lego ® on a revolving platform and invited the crowds to guess the number of bricks – the closest winning a weekend away at a Hilton hotel .
The competition certainly got people talking , and resulted in more than 1,000 show-goers visiting the Purplex stand to learn more about the wealth of services the company offers , from PR and design , to digital , email marketing and video . Winner of the Purplex competition was Team Frames Trade , who guessed that the profile had 2,955 Lego ® bricks – only three short of the actual total of 2,958 .
NEW BUSINESS , NEW WEBSITE The Purplex video wall proved to be another major draw – screening highlights from slick and professional
video presentations made for high-profile clients including Yorkshire-based fabricator Dempsey Dyer , composite door specialists Vista and global hardware providers Caldwell . “ More and more companies are realising the benefits of working with a full-service marketing agency like Purplex ,” commented
Purplex managing director , Andrew Scott . “ We spent a lot of time talking to companies about the incredible results you can generate if you combine traditional print marketing with online and video , and our conversations have resulted in several new clients , all of whom are ambitious businesses looking to grow .”
‘ more than 1,000 showgoers visited the Purplex stand ’
Purplex ’ s FIT Show highlights video can be viewed on the company ’ s new website www . purplexmarketing . com
For more information , call Purplex on 01934 808132

TuffX updates Ambience marketing package for installers

Specialist toughened glass manufacturer TuffX , renowned for its strong customer-focus is set to enhance that reputation with its latest move . It has updated marketing materials for its Ambience range of conservatory roof glass , to help its retail installer customers make the most of sales opportunities . The package includes a brochure that features details of the Ambience range of conservatory roof glass products including ‘ Ambi-Max oversize ’ which enables homeowners to have 4mm toughened insulated glass units up to four metres in length . Alongside stunning high quality imagery , the brochure also highlights the benefits of Ambience performance roof glass including
self-cleaning , solar control properties and thermal efficiency . The entire range of glass samples comes in a simple easy to explain visual wallet . Recognising the importance of online marketing today , customers are
offered a website link showcasing the whole Ambience range which can be customised with installers ’ own corporate branding .
0845 3400 200 sales @ txpro . co . uk www . tuffxglass . co . uk

P700 Snap-Fit Timber Supported Glazing Bar System

When margins are tight and you need to squeeze every penny out of a job the P700 snap-�it timber supported glazing bar could be just what you are looking for .
Designed for installing multiwall polycarbonate in 10mm , 16mm or 25mm thicknesses onto a minimum rafter width of 45mm . We also have a range of PVCu F and U pro�iles , which are a cost effective alternative to aluminium .
The system is supplied pre-packed with �ixing instructions . Each pack consists of :
• 1 x Aluminium base bar
• 1 x PVCu snap-�it cap
• Gaskets
• 1 x End plate with screw
Check out our range of glazing bars , accessories , multiwall & solid polycarbonate at www . birchwoodtrading . co . uk
T : 01925 826314 | E : enquiries @ birchwoodtrading . co . uk