20
JUNE 2014 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
Dealer network success
for Conservatory Outlet
As the end of Conservatory Outlet’s
financial year draws to a close, the
fabricator is celebrating significant
growth which the company directors
largely attribute to the success of
its installer-customers.
Conservatory Outlet supplies to a network
of dealers, with one established in almost
every region, and provides them with a
strong level of marketing and sales support.
As a result, success Conservatory Outlet
has grown 50% year on year.
“As a supplier to a very small customer
base, we’re not your usual trade fabricator,”
comments MD Greg Kane. “Through forming close relationships with our customers
we become an addition to their business,
providing many of the tools they need to
grow organically, which in turn contributes
substantially to our own suc cess.
“Most of our growth comes from the
increased purchases of existing dealers but
we’ve recently welcomed new dealers on
board which has added to this. This growth
is part of the overall growth of the industry which is currently up nearly 9%. This is
great news, particularly for our customers
as they’re ideally positioned to take advantage of a strong market.”
www.conservatoryoutletdealers.co.uk/ or
call 01924 239813
SGG
The County Group Teams Up
Viewclear:
With Conservatory Outlet To
Reduces
Spearhead New Era Of Growth
External
uPVC, timber and aluminium installer, The County Group has
of its
growth strategy
Condensation embarked on the next stage Outletambitiousof Dealers.
and joined the Conservatory
Network
- Not
Performance
Saint-Gobain Glass has taken another major step forward in glass
coating technology with the launch
of SGGViewclear – offering strong
anti-condensation protection and
best in class WERS performance.
SGGViewclear is an innovative coating deposited through state of the art magnetron
coating sputter technology. The coating is
designed to keep the external glass pane
temperature above the dew point, helping
to prevent condensation from forming.
The result is a high-performance glazing
solution that maintains excellent visibility
through the window by significantly reducing the number of days affected by condensation.
SGGViewclear has a unique position in the
market having been designed so that fabricators and installers can sell the benefits
of an anti-condensation solution but also
maintain strong thermal performance. This
is achieved by minimising the solar heat
degradation arising from a coating on face 1
of the IGU.
SGGViewclear is positioned on the external surface of an insulating glass unit, either
double or triple, where it can be combined
with a high-performance SGGPlanitherm
Low-E coating to achieve superior thermal
performance.
The Kent and Sussex
based ‘County’ carries
out a range of home
improvements including
extensions and all forms
of building work, kitchens and bathrooms and
primarily windows, doors,
conservatories and orangeries. County officially
became a Conservatory
Outlet dealer in March,
operating in an exclusive
trading area from existing
showrooms in Haywards
Heath, Tunbridge Wells and
Heathfield, the latter of
which is the newly revamped ‘Supercentre’.
County – The Home Improvers MD, Mike Evans explains
some of the reasons he chose to
work with Conservatory Outlet:
“We’ve become accustomed to
a high standard of product and
service but we wanted more
than this so we sought a supplier who could provide sales and
marketing support to actively
help us grow the business.
Conservatory Outlet was the
obvious choice and following
initial discussions it was clear
they could offer us a wide range
of premium quality products
and a powerful tried and tested
sales and marketing package–
so joining the network was a
no-brainer.”
County is now taking advantage of the complete package
Conservatory Outlet has to offer,
including showroom support.
Mike continues: “Prior to joining
the network we were very impressed by other Conservatory
Outlet dealer showrooms and
wanted to achieve a similar look
and feel for County. A good
showroom is imperative for any
retail company and we wanted
to tap into Conservatory Outlet’s
knowhow in this area.”
So what else does the future
hold for County – The Home
Improvers? Conservatory Outlet
works closely with industry specific sales trainer Paul Clifton,
who offers dealers training in
how to sell and improve conversion rates, and the fabricator
has booked Paul to host a series
of sessions with County’s sales
force.
“We admire Conservatory Outlet’s strategy of treating dealers
as part of their own sales team
in order to grow its business,”
says Mike. “As part of this we’ve
scheduled meetings with sales
expert Paul Clifton in order to
improve our own techniques
and increase sales. We are very
much looking forward to this
training.”
Conservatory Outlet’s managing director Greg Kane
concludes: “It’s great to have
County on board and the
company’s proactive nature will
certainly see both parties benefit from hereon in. Our support
for dealers is based upon a vast
experience of trading with other
very successful installers, so I
am confident that Conservatory
Outlet will deliver to County exactly what Mike is expecting.
http://www.
conservatoryoutletdealers.
co.uk/ or call 01924 239813