2
JUNE 2014 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
» Continued from the front page
ISSUE 15
June 2014
If you would
like to find
out more
about the
PRO Installer:
Write to:
Unit 2-3
Burleigh Court,
Burleigh Street,
Barnsley,
S70 1XY.
Tel:
01226
321 450
Fax:
01226
730 825
Email:
[email protected]
All rights reserved. No part
of this publication may be
reproduced or transmitted in
any form or by any means,
electronically or mechanically
without the consent of Clearview
Group Ltd and any of its
subsidiaries.
Whilst every effort is made to
ensure accuracy, this publication
does not accept liability for
errors, printing or otherwise
appearing in this publication. The
views expressed by contributors
are not necessarily those of the
editor or publisher.
Pick up
the PRO
Installer,
FREE, from
one of over
300 trade
counters.
‘Their ability to assist with technical queries is a
valued part of our service, along with other elements
such as offering the broadest product range with the
highest accreditations and marketing expertise’
This bespoke package,
launched at the show, covers everything an installer needs to know about
Safechoice, how it works
and what it can do for their
business.
Information is available
via a booklet or the online
partner website - www.safechoicepartnership.co.uk,
which can be viewed in
several formats, either on
a desktop computer, tablet
or mobile phone. Here the
Safechoice proposition is
broken down into five key
elements; online marketing,
consumer leads, marketing
support, product innovation and UK Fabrication;
all designed to help the
customer focus on what is
important to them.
Safechoice partners also
benefit from integrated
Back Office and Price
Engine facilities, which
allow them to manage and
distribute consumer enquiries across their salesforce.
A new consumer pricing
facility on the consumer
website – www.safechoice.
co.uk – has been developed
to give them a clearer idea
of costs of their products.
Live demonstrations of the
system will be available on
the stand.
“Based on customer feedback, we have improved
and adapted the system
with added extra functionality to create a bespoke
Back Office system tailored
to suit installers’ requirements. It’s simple to use,
with all training and support provided. It’s a great
management t ool!” says
Nathan Court, Safechoice
UK Brand Manager.
In addition, Andrew
Stevenson, UK Fabrication Sales Director, will be
joining Nathan on the stand
to explain and demonstrate
the breadth of the brand
proposition.
“Innovation is our strong
point and with Group
backing, we will continue to
deliver this innovation and
help our customers to win
business,” says Andrew.
For Swansea-based Classic
PVC Home Improvements
Ltd, becoming a Safechoice
partner has made a tremendous positive impact to
the business, as MD Kevin
Sourbutts explains: “The Safechoice marketing support
is second-to-none. With this
superb package, MASCO
UKWG has set a new standard for marketing in the
window industry. They are
the first to understand the
need to ‘sell the dream’ and
get the marketing right.
“So much technology goes
into new windows today;
what the customer gets is
a downright good product
and professional marketing needs to reflect this.
Our sales are up 52% this
quarter ( Jan to Mar 2014)
compared to the same period last year and a lot of that
is, without a doubt, down
to the marketing professionalism of Safechoice,” adds
Kevin.
SevenDay – the
best support and
product range
For local builders, installers and retailers, the
nationwide Seven Day network of trade depots offers
customers much more than
just quality window, door
and conservatory products.
Services include dedicated
marketing support, technical
survey assistance, stockholding and a free skip
on site that can help save
significantly on disposal
costs.
Service is a key element
of the Seven Day offering
as Sales Director Kevin
Cornwall explains: “It’s a
very people-driven business
run by ‘window people’,
many of whom have worked
extensively in the industry
and understand what their
customers need.
“Their ability to assist with
technical queries is a valued
part of our service, along
with other elements such as
offering the broadest product range with the highest
accreditations and marketing expertise.”
New products from
UK Fabrication
The rebranded UK Fabrication division, comprising
Griffin, Premier and Techniglass, will be introducing
new security products and
handles from SAC along
with trickle vents from Glazpart. Also featured will be
the attractive Heritage Hardware range with a Monkey
Tail Handle and Decorative
Peg Stay that gives a classic
period look to any casement
window.
Also displayed will be
triple glazing options, plus
a new comprehensive range
of eight foiled trims available in ten colour finishes to
complement windows and
doors. Andrew Stevenson
adds: “We pride ourselves
on listening to customers and as a result we are
previewing a new range of
product options to further
distinguish our product
portfolio.”
High performance
Q-Lon weatherseal
Trade fabricators seeking
genuine market differentiation should look no
further than the Duraflex
Diamond Suite. It’s the only
PVC-U window and door
system featuring the unique,
high-performance Q-Lon
weatherseal with a full guarantee on the lifetime of the
window.
Weatherseal performance
matters in windows. It is the
job of this vital component
to provide that all-important weathering, thermal
and acoustic performance
capability that genuinely
differentiates one PVC-U
system from another.
Q-Lon is the innovative
weatherseal incorporated across the complete
mainframe sections of our
Duraflex window system.
It has been used in the
Duraflex Diamond Suite for
the last ten years and due
to its proven performance it
is also backed by a unique
lifetime guarantee.
With 99% memory recovery, the gasket retains
its shape year after year
providing the all-important
weathering, thermal and
acoustic and thermal performance that sets the system
apart from the rest.
‘With 99%
memory recovery,
the gasket retains
its shape year
after year setting
the system apart
from the rest’
Widest choice from
Phoenix Doors
Installers seeking entrance
doors for the domestic
replacement retail sector
can find plenty of composite
and panel door choices from
Phoenix Doors, the Group’s
door specialist. With one of
the broadest ranges of door
styles, designs and glazing
options in the market, Phoenix offers unrivalled product versatility and flexible
delivery to suit customers’
requirements.
Examples from Phoenix’s
stylish Continental Composite Door range and their
innovative Door-and-a-Half
solution will be displayed.
New rebranded literature
will include the latest
Cambridgeshire Door Panel
Collection brochure. This
features a new door panel
style, along with the latest
glass designs which are all
designed with the purchaser
in mind.
UK NewBuild – for the
specialist installers
UK NewBuild offers quality
products and extensive support for installers operating
in the new homes market.
Visitors to the stand can
learn more about how this
brand delivers the expertise, stability and support
demanded by both local
and national housebuilders,
backed by a nationwide
network of BBA-accredited
installers.
Concluding, Wayne states:
“With the FIT Show almost
upon us, we’re ready to roll
with an amazing line up
of products, support and
service for all our customers,
whatever their sector. So
cameras ready, set, action!
See you at Telford!”
Contact MASCO UKWG
on 01684 852673, email
[email protected]
or visit www.ukwg.co.uk.