Pro Installer July 2015 - Issue 28 | Page 24

24 JULY 2015 PRO INSTALLER PRO NEWS www.proinstaller.co.uk Awards for both tradesmen and homeowners Truedor has announced the winners of its ‘Amazing Competition’ for the best photographs of its doors sent in by homeowners. Builders ranked ‘sexier’ than bankers and CEOs according to new study New research has revealed Britain’s ‘sexiest’ professions, with construction workers ranking amongst the highest. While the top three spots of armed forces, pilots and nurses confirm that Brits love a uniform, humble British builders have secured their place within the top 10, ahead of trendy graphic designers and well-heeled bankers and CEOs. The research, commissioned by the Federation of Master Builders (FMB), looked at jobs, professions and careers that are attractive, admired and respected by the nation. It reveals that modern ‘hipster’ jobs, such as graphic designers and app developers, fail to get British pulses racing compared to the less obvious choice of the British builder. Traditional commerce-led jobs, associated with high salaries and suits, also don’t have the same pulling-power when it comes to the industry’s sex appeal. TV builder and FMB member Chris Payne, (ITV’s Bad Builders Bang to Rights), said: “There’s a traditional appeal in physically active, handy and hardworking professions. Builders may stand out in this list against some of the more glamorous or trendy professions, but actually fit in well with the kind of people you want around to help you when you need them, such as teachers and nurses. For hardworking Brits, that carries a bit of sex appeal.” The research also revealed insights into the nation’s office-bugbears and what Brits really want from their day to day working careers: • 22% would like more freedom and control of their time (e.g. flexible hours) • 17% would like to escape office politics • 20% would like to spend more time outdoors • 13% would like to be more physically active • 13% would like to avoid being stuck at a desk all day • 23% have considered changing careers or retraining in the last 12 months ‘kind of people you want around’ Around the UK: • One in four Glasgow residents would most like to be their own boss (24%) • Three out of ten Brighton workers would like to spend more time outdoors (30%) • One in five Liverpool residents would like to be more physically active (20%) Chris Payne added, “These insights suggest that while many people may find themselves in an office based job, they often feel frustrated with their day to day routine; whether it’s being chained to a desk all day or staring at spreadsheets. This could be part of the reason why we feel such warmth towards careers with a bit of freedom, variety and being your own boss, such as many careers in the construction industry.” The winning homeowners were each presented with a signed copy of Truedor’s brand ambassador George Clarke’s ‘Amazing Spaces’ book while the winning installers each received a voucher for an amazing £100 of their next purchase. Richard Kirman, Sales and Marketing Manager for IG Doors Trade Division, explained the thinking behind the competition: “We wanted our trade installer customers to get involved and to have an opportunity to show how proud they were of the fantastic installations they had done. Encouraging them to get the homeowners to send the photographs in with a recommendation for them was a great way to do it; creating a competition where the homeowner could win a prize and the installer too was absolutely perfect.” “The response was outstanding and the most difficult thing was picking out the winners. In the end we picked ten, and the photographs are all featured on our website www.truedor.co.uk. We would encourage installers to keep on sending photos in for the gallery; it will certainly help when consumers visit the site.” “We are grateful to George Clarke for giving us so many copies of his fabulous ‘Amazing Spaces’ book which have been really well received by the winners, and our congratulations go to the winning installers, each of whom ‘there will be lots more exciting initiatives to come’ won a £100 voucher to discount off their next Truedor.” “The competition is just one of the things we are doing to engage with installers of our doors and their customers, and there will be lots more exciting initiatives to come.” Pictured are Mendip Conservatories present- ing their customer with a signed ‘Amazing Spaces’ book, and Jane Bristow Marketing Executive for IG Doors presenting Andy Farrington of Bradley Scott Windows with a copy to present their winning homeowner. For more information visit www.truedor.co.uk