Pro Installer July 2013 - Issue 04 | Page 12

12 JULY 2013 PRO INSTALLER PRO NEWS www.proinstaller.co.uk New website provides eye-pleasing form and powerful function Bespoke Marketing Portal Network VEKA is delighted to be able to offer member companies the chance to personalise a wide range of professionally-designed marketing materials – all at th e click of a button. The Network VEKA Marketing Portal was unveiled at the organisation’s recent AGM in Solihull. The Marketing Portal is an online facility that will allow members to access truly individual marketing materials that feature their own USPs. John Ogilvie Network VEKA MD explains: “We’ve always been extremely proud of the marketing support we offer to Network VEKA members and now we’ve made it even more convenient and cost effective. “Members can simply log in via the Network VEKA website to Saint-Gobain Glass UK Ltd, (SGGUK), the company behind market leading low E glass Planitherm and a range of high performance and effective solutions for all glazing requirements, has redeveloped its website to provide a fresh, exciting and easy to use experience. The site has been evolved in direct response to customer feedback. Saint-Gobain Glass selected the UK as the pilot project that will be rolled out internationally. With a fundamental challenge to improve the experience of all groups using the website whether homeowners or professional specifiers, SGGUK has ensured its new web site enjoys a cleaner, crisper appearance at the very least. Improved navigation, which for example allows the highlighting of sub headings within specific sections simply by hovering the mouse over any information required, ensures that any references required by the user can be found quickly and easily. The site is segmented by sector: for example those seeking information on glazing solutions for homes are able to find appropriate information quickly and easily whilst commercial specifiers, such as architects, can easily match solutions to any specifications. The Saint-Gobain Glass UK Ltd web site may be visited at www.saint-gobain-glass.com/uk ‘it’s an extremely cost-effective solution’ view everything from adverts and posters, to mailers and brochures and then personalise these items to suit their individual company. Once a company’s logo has been uploaded, they just need to add any extra details they wish. It’s an extremely cost-effective solution which ensures that marketing is consistent and professional and as we’ve commissioned the designs and copywriting already, there’s only the printing and postage costs to pay. There’s no point being the best at what you do, if you don’t shout about it.” Network VEKA, 01282 473170, www.networkveka.co.uk With a great deal of attention paid to ensure the new website for Saint-Gobain Glass UK Ltd is pleasing to the eye, function remains paramount. CUSTOMER REWARD SCHEME PROVES POPULAR REHAU says that it is delighted with the response so far to its launch of the REHAU RELATION customer reward scheme. More than 100 customers registered for details when it was launched at the FIT show amid REHAU’s popular Meet the Family campaign, and the response since then has been so positive that over 100 fabricators and installers have already been issued with their personalised membership cards. Members who sign up to REHAU RELATION receive a card that they can use in stores or online to access discounts and special offers from local and national retailers, restaurants and leisure outlets. Big name High Street retailers such as Boots, Costa, Sports Direct and Tesco are all signed up to the scheme, along with online specialists such as Amazon and Expedia. Richard Barlow, a Director at trade fabricator UK Window Systems, has already received his own REHAU RELATION membership card and is so impressed with the benefits on offer that he is organising an Open Day at his Stoke on Trent premises shortly to promote the scheme to his installers. He says: “We can certainly see the potential of using the REHAU RELATION scheme as an incentive for our customers.” Full details are on the new dedicated trade website at www.REHAUtrade. co.uk/relation.