Customade says many installers are still cautious about entering the world of aluminium , despite a sharp and well documented rise in demand for aluminium in the domestic market . Since launching its REAL Aluminium solution , Customade has been steadily educating installers about resources available to help them move into aluminium with confidence . Claire Miller , Customade Group ’ s marketing manager , explained : “ Historically , aluminium was difficult and complex to price and the lead times were painfully long . We wanted to help installers unlock the enormous potential of aluminium and benefit from |
the higher profit margins it can bring . Our complete ‘ REAL Aluminium ’ solution delivers all the tools an installer needs to take their first steps from PVCu into aluminium .” In the last 18 months , Customade has increased aluminium output by 80 % and is taking on new members to its REAL Aluminium Installer Network every week . One installer reaping the benefits of the new aluminium supply model is Ross-on-Wye installer Monmouthshire Conservatory Company . Exclusively a PVCu installer when it was established in 2003 , Monmouthshire made tentative steps into aluminium four years ago . Although |
Monmouthshire had a good rapport with its aluminium supplier , the firm found that it was waiting several days for quotes and many weeks for deliveries . With unpredictable lead times , the firm couldn ’ t plan installations and sometimes ran over on projects . Chris Atwell , owner at Monmouthshire Conservatory Company , says : “ Our first experience with aluminium was pretty frustrating , but sadly those lead times were typical back then . There was no better alternative , so there were restrictions on how much we could grow the aluminium side of our business .” Monmouthshire began installing aluminium glazed roofing systems from Customade |
’ s sister company Atlas Glazed Roof Solutions and heard about REAL Aluminium soon afterwards . Convinced that it could overcome their aluminium supply issues , the company switched to Customade for the sole supply of aluminium . Since the move to Customade , aluminium has grown rapidly for Monmouthshire and now accounts for around 50 % of its business . Chris said : “ We immediately invested in Customade ’ s pricing and quoting software and this gave us complete control over our quoting for the first time . We went from outsourced pricing taking several days to being able to produce quotes instantly in-house . |
This had an enormous impact on how quickly we could win business . Our product lead times were previously up to nine weeks , but they have been cut down to just 14 days on standard stock colours . This leap helped us to complete jobs far faster than ever before .” |
Customade also provides all REAL Aluminium installers with a comprehensive showroom and marketing support package .
To find out more , call 01453 826884 or visit www . real-aluminium . co . uk
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