Pro Installer January 2017 - Issue 46 | Page 22

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PRO NEWS

JANUARY 2017 PRO INSTALLER
www . proinstaller . co . uk

FITTER ’ S FAVOURITES

REHAU has congratulated customers Sheffield Window Centre and Roseview Windows on their success at this year ’ s G-Awards . Sheffield Window Centre was named Installer of the Year , while Roseview picked up the award for Customer Care Initiative of the Year for its new programme of installer training courses . It was the fourth year in a row that a REHAU customer has won the Installer of the Year title , proof the company says , that REHAU profile remains the fitter ’ s favourite . REHAU ’ s marketing and technical director Gareth Jones said : “ Both companies have been REHAU customers for many years and both are very deserving – demonstrating real commitment to excellence and innovation . “ We always encourage our customers to enter the G-Awards because it ’ s such a good showcase for all that

Join in Midlands awards

If you have an outstanding project , innovative product or dynamic people promoting construction excellence in the Midlands , why not enter the West or East Midlands Celebrating Constructing Awards ?
The 2016 awards had a joint attendance of 900 guests between the two ceremonies . This year on 28th April at the ICC , Birmingham , the West Midlands Celebrating Construction Awards take place , with the East Midlands event following on
is best in our industry , and winning an award or even being a finalist brings huge sales and marketing benefits . This time around , more REHAU customers than ever were finalists , with Astraseal , Chatsworth Windows , Euroglaze and The Window Company ( Contracts ) all making the shortlists , which was great to see .”
www . rehau . uk
19th May at the Nottingham Belfry . Following a full re-launch of the Constructing Excellence Awards , there are updated award categories and a new , simpler , entry form . The closing date for submissions is 24th February 2017 and there are 12 different categories to enter , including SME of the Year , People Development Award , Client of the Year , Health & Safety Award , and Integration & Collaborative Working Award .
There are seven simple questions to answer to enter . You can submit entries online at : www . celebratingconstruction . org

MOBILE WEB SHIFT SIGNALS ALARM BELLS

For the first time , mobile web use has overtaken web use on traditional computers and laptops , a new study has found . The shift highlights the changing tides in computing , and the rapid movement towards mobile and tablet devices as the most popular way to consume information .
The study by Statcounter found that in October 2016 , 51.3 % of web pages were loaded on mobile devices - the first time it surpassed that of PCs , desktop and laptop computers . For small and medium-sized businesses , that ’ s big news – especially if their websites are outdated and not optimised for mobile devices . Statcounter based their findings on over 15 billion page views per month , to over 2.5 million websites . Whilst internet usage from traditional computers still accounts for the majority of those views , its share is reducing month-on-month . In October 2009 , PCs were responsible for almost 100 % of web usage . Now , after developments in mobile technology that have seen the release of faster , more capable smartphones with endless functions , the computer ’ s internet usage share sits at just over 55 %. There is a fear that if the trend continues , sole traders , small and even medium-sized businesses could be left behind , relying on archaic websites that aren ’ t viewable on a mobile . That problem has been compounded by recent changes search engine giant Google have made to their algorithm - now , mobile-optimised websites are being ranked better , while those without mobile optimisation are ranking worse . The result means businesses without mobile-optimised websites will see a dramatic reduction in web traffic , enquiries and sales . With only 10 % of fabricators and installers having a fully mobile-optimised website , both developments could spell disaster for the glazing industry . “ We ’ ve worked with dozens of businesses that have come to us with websites that are not fit for purpose ,” commented Andrew Scott , managing director of Purplex , the leading marketing agency for the construction industry . “ Statistics like this should ring alarm bells for companies with out-dated websites . “ We have a dedicated web development team at Purplex who can work with businesses to develop high-performing , future-proof websites that can be as simple or as complex as they need .”
Purplex not only builds websites , but has a team of over 50 staff that specialises in PR , design and branding , filming and video production as well as content creation for email marketing , search-engine marketing and social media . “ We allow businesses to bring all of their marketing under one roof , allowing us to provide them with a fully-integrated campaign carried out by more than 50 of the industry ’ s leading marketing professionals ,” added Andrew .
For more information contact Purplex on 01934 808132 , or visit http :// www . purplexmarketing . com /