Pro Installer January 2016 - Issue 34 | Page 31

31 PRO INSTALLER JANUARY 2016 PRO NEWS @proinstaller1 Maintain top performing windows with Renovate The chances are that windows fitted more than three years ago won’t have the energy performance they did when they were first installed. But these aren’t windows that need replacing and until now, there was nothing installation companies could offer customers to help. Now Edgetech UK, the leading voice for energy efficient glazing, has launched Renovate by TruShield® to bring old windows back to life. Renovate is a glass cleaning system combined with a protective layer of TruShield glass protection. It comes in a handy pack that contains everything needed to treat four standard domestic windows that includes cloths and protective gloves. It’s a clever two-step process. The specially developed pre-cleaner removes dirt build-up before TruShield is applied to protect the glass. The protective effect is activated immediately with the surface becoming hydrophobic. “The rationale behind Renovate is simple,” says Charlotte Davies, Marketing Manager at Edgetech. “With 91% of windows in the UK already replaced we could see a need for protecting the performance of those windows. Dirt on the glass can reduce the energy efficiency of windows and Renovate is designed to preserve the performance of the glazing. “We have put together a complete package of marketing materials for installation companies to Synseal Welcomes a Familiar Industry Face Andy Jones has joined the Synseal board of directors in a newly-created position of Group Sales and Marketing Director, reporting to Chief Executive David Leng. A well-known figure in the fenestration industry, Andy has enjoyed 13 successful years at Edgetech UK, most recently in the role of Managing Director. Under Andy’s hands-on leadership, Edgetech has grown dynamically with innovative products such as thermally-efficient Super Spacer warm edge spacer bar and TruFit expanding foam tape. In 2014, Andy brought the whole industry together to discuss the thought-provoking ‘Triple Glazing Question,’ a challenging debate with its emphasis on technical evaluation and forward-looking vision. “I’ve enjoyed every minute of my time at Edgetech,” says Andy. “When I joined Edgetech there were three people working in the UK, now there are 73 and working together to grow that business has been most rewarding. However, I am excited to be joining Synseal and look forward to getting stuck in and meeting my customers and new colleagues.” “I am delighted to welcome Andy Jones to the Synseal Group,” comments Chief Executive David Leng. “With his engaging personality, energy and commercial focus on presenting value-adding products and innovation, Andy will be an asset to our business for sure.” www.synseal.co.uk ‘It gives installation companies a reason to go back to their existing customers and offer them the very latest technology’ offer Renovate to their window customers,” adds Charlotte. “With DVDs, drop cards, mailers and homeowner leaflets Edgetech has made it easy for customers to generate leads with the launch of Renovate by TruShield. “It gives installation companies a reason to go back to their existing customers and offer them the very latest technology in maintaining the energy performance of their windows. And while Renovate is designed as a retrofit product, there’s no reason why companies can’t offer it at the time of new installations.”