Pro Installer January 2014 - Issue 10 | Page 18

18 JANUARY 2014 PRO INSTALLER PRO NEWS www.proinstaller.co.uk GLORIOUS G13 AWARD On Friday 29th November 2013, Solidor was presented with the G13 Award for Promotional Campaign of the Year – Retail, after an incredible consumer led marketing campaign, that has generated considerable leads for its Recommended and Premium Installers. In the glitzy and glamorous G-Awards only the very best companies are presented with an award, something that Solidor is being increasingly used to, with two other local business awards in the last two years. are primarily set up to deal with the trade. Yet Solidor’s entry was packed with impressive statistics such ‘I can’t tell you how thrilled we all were to win the award’ The composite door pioneer also sponsored the GM Fundraising casino, which raised over £1,100 on the night. Retail campaigns are notoriously difficult to make effective for companies that as the introduction of 375 Recommended and Premium Installers, the growth of web traffic by 94.7% and a 532.46% increase in leads from the website for the first 7 months of 2013. Gareth Mobley, managing director of Solidor Group commented: “I can’t tell you how thrilled we all were to win the award. The award shows just how much we are growing as a brand not just in the trade, but in the eyes of the consumer.” Visit www.solidor.co.uk, call 01782 847300, e-mail [email protected] or follow @solidorltd on Twitter or look them up on Facebook. Update to consumer website in response to visitor surge REHAU is following the same advice it offers to all its fabricators and is keeping its consumer website fresh and updated. Cladding firm in administration Cheshire based building envelope specialist Red Architectural is in administration. The firm’s production and fabrication