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PRO NEWS
FEBRUARY 2017 PRO INSTALLER
www . proinstaller . co . uk
ISSUE 47 February 2017
If you would like to find out more about the PRO Installer :
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‘ There are so many great-looking products from Glazerite and they have been really supportive in providing all the display pieces we needed ’
Continued from the front page
At Freefoam our Registered Installer scheme is a major part of our pullthrough strategy bringing business to home improvement companies . All installers receive a package of tools ranging from leads generated online via our ground-breaking website www . myrooflinematters . co . uk , a glossy targeted brochure and long-life , transferable guarantees all developed to help win business . But the key to winning in today ’ s market is quality leads , and our site www . myrooflinematters . co . uk , is designed to do just that . With subtle branding , and unbiased , easy-to-understand articles , it tells homeowners what to look out for , the problems that can occur with products and installations and how to avoid them . The consumers it attracts are looking for information , not the cheapest price . In effect , these homeowners are self-selecting , so they ’ re already warm when it guides them softly ( but surely ) to get a quote from their local Freefoam Registered Installers . What sets it even further from conventional quote websites is that we don ’ t charge for leads , and we only offer leads to companies who respond quickly , with good conversion rates . We also follow up each and every lead with the installer and the homeowner to ensure everyone is happy . It ’ s a unique package and the feedback so far has been very positive .
For example , Mr and Mrs Rainsford , who live in Buckinghamshire used myrooflinematters . co . uk . Mrs Rainsford said the process helped them understand the issues and get a fair quote : “ The fascia boards in our 30-year-old extension were original timber , and needed replacing . We wanted to find out more about roofline and
FROM FACTORY TO SHOWROOM
Wilson Windows isn ’ t worrying what to do with its old factory since getting out of fabricating , as the fast-growing family business has already used the space to double the size of its showroom twice over in just two years . Wilson Windows director Dale Wilson explained : “ There are so many great-looking products from Glazerite and they have been really supportive in providing all the display pieces we needed . So at first , we took a corner of the factory and doubled our 500sq ft showroom to show them off at their best . But we soon outgrew even that so now we have taken most of what ’ s left of the factory and doubled the showroom again . And now , to be honest , we could already use even more space .” A stroll round the newly expanded showroom shows how the Wilsons have really made the most
did some research online , quickly coming across the MyRooflineMatters site . It was really useful , giving us the information we needed and answering all our questions . We received quotes from Registered Installers via the website , all local companies , which we prefer to use . The website really helped us get the work done .”
If you are interested in becoming a Freefoam Registered Installer and receiving roofline leads , contact Freefoam on 01604 683864 or marketing @ freefoam . com
of Glazerite ’ s offering , with eye-catching features including the Halo Rustique casement window with its VS-style runthrough horns , the Halo Flush sash – displayed alongside its premium counterpart , the R9 Heritage window . Wilson Windows manufactured its own frames since it was founded by Dale ’ s father Mick in 1989 . Now , it is one of a string of growing installers that have shut the factory and gone over to Glazerite and like the others , the Wilsons have never looked back . The Glazerite UK Group Ltd director Jason Thompson said : “ We have supported many customers in shutting their factories – so it ’ s especially rewarding to see a company not only benefitting from the decision but making very good use of the redundant factory space in the bargain .”
glazeritewindows . co . uk