9
PRO INSTALLER FEBRUARY 2016
PRO NEWS
@proinstaller1
ATLAS BOLSTERS
INSTALLER
MARKETING
SUPPORT PACKAGE
Atlas Glazed Roof Solutions has bolstered its showroom and marketing
support package with the launch of three new brochures, created to
help the company’s growing network of installers to win more business.
The firm is also treating installers who have
fitted five or more Skyrooms to a free professional photo-shoot of
their installations.
The marketing materials
include a new trade and
retail brochure, a Skyroom
product brochure and case
studies from high-profile
Atlas installers. The trade
brochure and Skyroom
brochure can be personalised with the installer’s logo,
company details, and their
corporate colours.
The new 28-page trade
and retail brochure introduces the Atlas range
of rooflights, orangeries,
lanterns, conservatories,
verandas, Lean-Tos and the
Skyroom. It is packed with
photos of real installations.
The 12-page Atlas Skyroom brochure showcases
the new Skyroom, the slimmest and one of the strongest contemporary orangery
roof systems in the industry.
It has less visible profile
and more glass, thanks to a
70% slimmer ridge and 30%
slimmer rafter.
Well-known conservatory
installers provide an objective account of their experiences of selling and fitting
the Skyroom in a four-page
case study brochure. The
installers describe their
top desires in conservatory
roofing systems and how
the Skyroom launch has
helped them attract new
businesses.
Gareth Thomas, Sales and
Marketing Director at
Atlas, comments: “Sales
of our conservatory roofs,
lanterns and rooflights have
gone through the roof in
the last year. It is however
important for us to back up
the product with a package that has real substance
behind it, and to continue
to enhance and refresh that
package.”
The suite of marketing materials includes brochures,
pull up banners, showroom
graphics, advert templates,
retail
leaflets, door drop literature and an in-store display
lantern.
As part of the package,
installers can enter the
Atlas Installer of the Month
scheme, which is approaching the end of a successful
first year and encourages
members to showcase their
best orangery, conservatory
or rooflight installations.
Entries have been flooding
in with monthly winners
receiving top prizes and
marketing support for their
company. Atlas will announce the overall winners
at a gala event for installers
in January.
For further information
and to access the Atlas
marketing resources,
please contact Atlas
on marketing@
atlasroofsolutions.co.uk or
phone 02838 327741
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15/01/2016 13:29