Pro Installer February 2015 - Issue 23 | Page 28

28 FEBRUARY 2015 PRO INSTALLER PRO NEWS www.proinstaller.co.uk Five a Day Campaign Targeted at the Door and Window Industry Door and window companies are being encouraged to focus on their ‘five a day’ to get the industries fitter and healthier this year. Karla Greenhalgh New role to maintain Excellence Total Glass, one of the UK’s leading PVCu window and door fabricators, has further strengthened its sales team with the promotion of Karla Greenhalgh to Area Sales Manager. Having joined the Liverpool-based fabricator five years ago as a Production Planner, Karla brings an indepth knowledge of Total’s extensive product portfolio to her new role. She is responsible for generating new business as well as visiting existing customers. Phill Cresswell, Trade Sales and Marketing Manager for Total Glass, comments: “Looking after the Yorkshire and Midlands area, Karla will be strengthening our external presence with all our customers while also maintaining our excellent service levels for both new and existing ones.” Karla said: “I’m enjoying the challenge of bringing in new business and promoting the fantastic range of new products we can offer, such as our coloured PVCu profiles and an updated Total Glass Composite Door range. It’s also great to communicate with customers face-to-face, having only ever spoken to them on the phone over the years.” For more information, contact Total Glass on 0151 549 2339 or visit the website at www.totalglass.com This is not about fruit and vegetables, but the new campaign from the British Woodworking Federation (BWF), outlining five activities that it believes are essential to the health and wellbeing of the sector in the run up to this year’s General Election. Iain McIlwee, chief executive of the BWF, explains the five essentials for 2015: 1. Stay safe “I don’t need to remind the industry just how hazardous it can be in a workshop or on a construction site. We all need to commit to a culture that promotes our employees as our most valuable resource and keeps them safe and well.” 3. Inspire the next generation The Government’s Chief Construction Adviser, Peter Hansford, is calling for every business in construction, big and small, to adopt a school. So this year, says the BWF, why not offer to go in and give a talk about what your industries and why they are attractive to school leavers. Dave Campbell explains: “Where is the nearest school to you with a Design and Technology teacher? Give them a call and see if there is anything you could do to help towards their curriculum and inspire the youngsters about future career opportunities in woodworking and joinery. For older students, consider offering work placements, factory or site visits, and a process to recruit new apprentices.” “If we miss this opportunity it’ll be another five years before we’ll get another serious chance to influence politics in this country and the policies we need for industry growth. This year’s General Election looks like being the most interesting for a generation. “Now is the time to contact your local MP and the new Prospective Parliamentary Candidates hoping to be voted in this May. Invite them to come and see your business and learn about the importance of the doors and windows industries to the British economy, environment and society.” Iain comments 5. Get recognition for how great you are The BWF’s final challenge to the industry is to get better at its own PR: “No more modesty in 2015, this is the year to get your best projects celebrated through the BWF Awards. And if you start the process now, you won’t run out of time when entries close in June.” concludes Iain. 2. Keep on learning Dave Campbell, manager of the Woodworking Industry Training Forum, the training arm of the BWF, says: “Despite hard times, ours is an industry that continues to look to the future. We have the best track record of any industry in our provision of apprenticeships, a record we can be very proud of. But we must continue to invest in skills and training.” 4. Don’t waste a good Election Image courtesy of the BWF For more information visit, www.bwf.org.uk Delivering the full package Respected glazing industry organisation Network VEKA has posted figures showing how its members’ businesses far surpassed the average market rate for growth in 2014. Their successes are reflected in the Network’s unprecedented membership renewal rates. Experiencing business growth at more than double the rate of the rest of the market in 2014, Network VEKA’s member companies have understandably been keen to re-sign with the organisation, helping to fortify its position as the industry lead er for the promotion and provision of the highest standards of PVC-U installation. The VEKA UK Group’s Sales and Marketing Director Colin Torley commented: “We’re delighted to start the year spurred on by such an encouraging set of figures. Network VEKA pioneered standards organisations in the PVCu glazing industry and stats like these affirm that the package we’ve honed over the past 19 years really delivers. “Being a member of our organisation can clearly be seen to have a positive effect on business growth. Companies see that benefit, gain a deeper understanding and commitment to the standards we promote and, therefore, have no hesitation in continuing their membership.” Central to the Network’s customer-centric approach has always been its package of insurance-backed guarantees, reassuring homeowners that any work carried out by a Network VEKA member company is covered for the next ten years. Its comprehensive marketing support offers a significant incentive for installation companies looking to broaden their market. Members, in turn, commit to maintaining the Network’s exacting standards, regularly being audited to demonstrate that they do so. Colin continues: “Membership renewals stand at 99.2% for the past year, an unprecedented uptake that further confirms how well our offering fits the bill. We continuously consult our members to ensure that we provide everything they need – from customisable marketing materials to supplementary products from carefully selected affiliate suppliers and, of course, with the benefits that come from being part of The VEKA UK Group.”