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PRO INSTALLER FEBRUARY 2014
PRO BUSINESS
@proinstaller1
Purplex gives
installers
the marketing
advantage
As the economy recovers and consumer spending returns, 2014 looks set to
be a great year for the double glazing and conservatory industry.
Consumers want to spend and home
improvements are high on the priority. So how can retail installation
companies take advantage of this
upsurge in business, capture more
leads and put more profit back into
their company?
Marketing is the key, and window industry marketing specialists Purplex has
launched a new installer marketing division – Purplex Advantage - aimed squarely
at helping installation companies to grow
and take control of their own destiny.
Managing Director Andrew Scott explains: “As consumers we are bombarded
with some 3,000 marketing messages
every day across a bewildering array of
traditional and online marketing channels. As a result consumer marketing has
changed dramatically in the last five years.
Long gone are the days of relying on local
papers and Yellow Pages advertising - if
installers are going to capitalise on the
current economic upturn they need some
real marketing firepower behind them.
“With Purplex Advantage, installers have
a dedicated marketing manager backed
by a team of 30 marketing professionals, who work with them to develop and
implement a marketing strategy. Having
your own marketing manager who visits
you regularly, gets to know your business
and customers, and manages your marketing activity on a regul