Pro Installer February 2014 - Issue 11 | Page 19

19 PRO INSTALLER FEBRUARY 2014 PRO NEWS @proinstaller1 Network Veka Leads The Way To Success For Members Members of Network VEKA have been making the most of a local lead generation programme on offer from the industry-leading trade organisation, with more than 4,168 leads generated last year alone from the digital web tools. As part of their membership to Network VEKA, members have always had free enquiries that are generated from the main Network VEKA website. Network VEKA MD John Ogilvie explains: “Although members benefit from enquiries generated centrally by Network VEKA, they may also supplement these by investing in dedicated digital support, including a series of web tools or a complete new website. Our members can access a toolbox which enables them to review and control their websites, enhance their reputation, push them higher up on the Google rankings and effectively, double their sales enquiries overnight. “After personal recommendations, the internet has quickly become the ‘first port of call’ for homeowners looking to improve their property. With the home improvement industry becoming more