12
DECEMBER 2015 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
Purplex welcome Chartered Institute of PR graduate to the team
Purplex Marketing, the full
service agency that specialises in the construction
industry, has welcomed PR
graduate Stephanie Massie
to its team.
22 year old Stephanie, 22,
recently graduated from Southampton Solent University with
a BA (Hons) in Public Relations
and Communication, a course
which is accredited by the
Chartered Institute of PR. In
her new role, Stephanie will
produce be producing content
for print and online, as well as
providing research and administration assistance for the senior
PR team.
Purplex managing director Andrew Scott saidcomments: “With
the senior PR team focussed on
driving our clients’ marketing
strategy, Stephanie will provide
valuable admin support and help
us provide a more comprehensive level of service. With her degree in PR, Stephanie is a strong
addition to Purplex and I’m sure
will play a major part as we look
to scale up the business.”
Stephanie said: “It was clear
from my first day that Purplex
is area dynamic and fast moving
company and I’m delighted to
be a part of the team. I studied
PR and marketing theory for the
past three years at Southampton
Solent University and I’m looking
forward to putting my knowledge into practice for Purplex
clients.”
Launched in 2004, Purplex and
is one of the industry’s largest
marketing agencies, with 42 staff
specialising in PR, branding and
design, web development, digital
marketing and video. The firm
recently opened a new London
office and has been shortlisted
for three Construction Marketing
Awards, including Marketing
Agency of the Year.
Stephanie Massie
Contact Purplex on 01934
808132 or visit www.
purplexmarketing.com
INSTALLER GETS
RESULTS FROM
GLAZERITE
SALES LEADS
A Manchester-based
installer and Glazerite
Windows customer
has attributed a significant proportion of
its business income to
its membership of the
VEKA Approved Installer Scheme.
Trojan Group’s vision in Vietnam
Tony Chadwick, The Trojan Group,
Group Managing Director, talks about
how the business has experienced
success through the last decade.
“There is many reasons for our success,
but the vital key factors are our patented innovation, strategic vision and Trojan
Group’s ‘in-house’ manufacturing and quality control.
“Our customers really value what we bring
to their business and look to us as leaders
in the window and door sector to continuously improve products year on year.”
Trojan Group has maintained innovation
coupled with a competitive pricing strategy despite rapidly changing market forces
thanks to considerable strategic vision. “We
operate in a global market and we need
to protect our business and our custom-
ers from the worst fluctuations,” continues
Tony.
“China manufacturing has become progressively less competitive and its only way
to reduce cost is effectively lower product
specification or higher production output
per employee.
“Thankfully, we have once again read the
signs before they happened and opened a
purpose-built manufacturing site in Vietnam
protecting us from developments in the Chinese market. It means we have greater stability
and control over our costs throughout the
inevitable cycles of this developing economy
compared to many other hardware manufacturers. There is no doubt that this is something
our customers appreciate.” Tony adds.
www.trojangroup.com
VEKA Approved Installer
Perfit Choice, which buys its
frames from VEKA’s largest
UK trade fabricator Glazerite, recently received a
sales lead from the scheme
and sold a house full of
FS70 windows off the back
of it.
“If that wasn’t enough, I
then sold the homeowner
new fascias and soffits as
well,” Perfit Choice’s Barry
Cheadle said.
“All my previous suppliers
claimed to be able to pass
on leads, but they simply
never materialised. However, buying from Glazerite
just gets better and better.
The VEKA Approved Installer Scheme is excellent and
has delivered what it stated
it would.”
Glazerite says ‘the holy
grail’ of marketing support is often judged on the
ability to provide free leads
to customers, and although
this is a claim frequently
made in the industry it is
rarely delivered. Glazerite, however, says it has a
growing list of satisfied customers who benefit from a
steady flow of leads.“There
are somewhere in the region of 35,000 companies
who are installing windows
in the UK today,” Glazerite
Director Jason Thomp-
son said. “The Approved
Installer initiative, which is
free to join, reassures the
homeowner that they are
dealing with a professional
company and makes the
installers stand out from the
competition.”
Installers can also access
professionally designed brochures, business cards, posters, pull-ups and everything
in between, all available at
a fraction of the standard
price.
glazeritewindows.co.uk