Pro Installer December 2014 - Issue 21 | Page 24

24 DECEMBER 2014 PRO INSTALLER PRO NEWS www.proinstaller.co.uk Login, logo, let’s go! Companies signed up to The VEKA UK Group’s Approved Installer Scheme are wholeheartedly exploring the initiative’s benefits by making their first orders via its online Marketing Hub. The Hub can be used by Approved Installers and Fabricators of both VEKA and Halo products and provides a quick, easy and cost-effective shortcut to fully personalised marketing materials. Amy Grundy, National Sales Manager for the Approved Installer Scheme is delighted by the enthusiastic response the Marketing Hub has received: “It’s great to see the variety of products that Approved Installers have ordered for their businesses. We have already listened to feedback from our Approved Installers and add- ed additional items to the Hubs which they have told us would be useful. “For those yet to venture online and see what’s on offer, there are leaflets covering specific VEKA and Halo products, brochures looking at the whole range, maintenance guides, drop cards, press adverts and vouchers, as well as larger items like pull-up displays and vehicle graphics.” The Marketing Hub provides professionally-designed templates that can be personalised with company logos, contact details and copy. Lawrence Muirhead, owner of Aberdeen-based Clearview PVCu has been one of the Marketing Hub’s most prolific users and enthusiastic advocates. He explains: “When I first heard about the Approved Installer Scheme I thought it was a great idea. Not only do my potential customers get huge confidence from my association with VEKA but I get fantastic marketing and promotional support too. My brochures, signage and van livery are all presented with high quality consistency that makes a big difference.” Naturally roofing Earlier this year, the new owners of a beautiful new build property in Hertfordshire, were able to look out from their roof terrace to see a field of yellow; being a natural grass like roof, using Roof Assured; Sarnatherm roof insulation supplied by Saranfil. The new home is located in an area of outstanding, natural beauty a short walk from one of the oldest motte and bailey castles in England. In some areas regulations and incentives make it desirable to place a green roof on a new building and, in this case it seemed a natural choice to specify a roof that paid tr ibute to the surrounding natural features and landmarks. While the main house having a slate tiled roof, one section was created separately and the green roof covered the main turret. Roof Technology, a Roof Assured by Sarnafil Approved Installer, was commissioned by award winning builder contractor, Pearson Building, to install the roof. Peter Lucek, Managing Director, Roof Technology said: “The green roof makes a strong statement within the high design credentials of this innovative new build project.” Sarnatherm roof insulation was laid on the primed roof deck of all three areas over which was applied a Sarnafil single ply waterproof membrane and a protection sheet was laid on the turret and terrace area. Drainage, a river stone perimeter and growing medium were then laid ready for the Sedum matting. All Sarnafil products used in the installation are covered by a 15 year guarantee and the Sarnafil single ply membrane has been independently assessed by the BBA to last, in their opinion, in excess of 40 years. If you would like more information on extending your business portfolio to become a Roof Assured by Sarnafil installer, visit http://www. roofassured.co.uk/installer/ You can see a video of the home at www.pearsonbuilding.co.uk Amy looks to the future of the Marketing Hub: “The Approved Installer Scheme is still in its relative infancy so, to see the success it has achieved in terms of numbers and the ardent response there has been to the Marketing Hub is really encouraging.” Polyframe’s Success Keeps On Growing REHAU, a leading manufacturer of PVCu door and window systems, is congratulating leading trade fabricator Polyframe on its success for winning the Yorkshire Post’s, Excellence in Business Award. The company, which has manufacturing sites in Halifax, Norwich, Portadown and Mansfield, received the award for companies with turnover between £10m and £50m from BBC journalist Justin Webb. Martin Hitchin, REHAU’s UK Chief Executive, said: “Polyframe is a very worthy winner. The company continues to impress us not just with the scale of its ambition but with its ability to consistently translate that ambition into phenomenal levels of growth. “It has out-performed the market this year and the momentum shows no signs of slowing, with new trade centres opening all the time and a new factory in Halifax coming on stream in 2015. “It’s particularly pleasing to see success in the PVCu sector recognised at such a prestigious event and we’re delighted to have played our part as one of Polyframe’s key suppliers.” Following its success in the Yorkshire Post Awards, Polyframe was also awarded ‘Fabricator of the Year’ at the G14 Awards on Friday 21st November. Peter Dyson, Polyframe Sales Director, commented, “It is a great honor to be named as Fabricator of the Year, an award we are proud to receive. We always strive to supply the highest quality products and levels of service to all our customers, and it is our staff that makes this possible”. Hopes are now high for the forthcoming National Fenestration Awards, where Polyframe has been shortlisted for ‘Fabricator of the Year’. Further information is available at www.rehau.com or for more on Polyframe, visit www.polyframetrade.co.uk