35
PRO INSTALLER DECEMBER 2013
PRO BUSINESS
@proinstaller1
Generating
millions of
pounds from
email marketing
Insight Data, the specialist data and direct
marketing company has generated over 2,000
trade and commercial leads from email marketing
campaigns carried out for clients in October,
representing millions of pounds in new business.
Unfortunately, many
companies are still
trying and failing at
email marketing and the
number of companies
getting blacklisted is
rising, seriously damaging their own reputations.
Vicky Francis, marketing
manager for Insight, says:
“Successful email marketing requires three elements
– highly accurate data, a
powerful email marketing
platform and the right message designed for an email
audience. Traditional marketing methods don’t work for
email marketing so it is important to have experienced
digital marketing skills.”
Insight Data has developed
Mailminx, a highly advanced
email platform that ensures
much higher deliverability
rates than other email systems, and also spam scores
and tests the email design
format in different email
clients such as Outlook and
Gmail.
“In October we sent some
300,000 marketing emails
on behalf of clients and
achieved 98% deliverability
and an average 21% open
rate,” Vicky continues. “But
the really exciting result is
the number of sales leads
– some 2,100 trade enquiries directly from the campaigns.”
Call 01934 808293 or
email hello@insightdata.
co.uk
How is the joinery industry
coping with CE marking?
A report by software provider Joinerysoft.
Interest was high
initially, with
over 150 joiners
attending the
first CE marking
seminar run by
Joinerysoft Ltd
in June, just
before the regulations became
law. Joinerysoft
has run three
workshops on CE
marking but predict that many
hundreds, if not
thousands of
joinery manufacturers are still
not CE marking.
Invited to present
a CE marking workshop to building
control officers provided valuable feedback on the stance
taken by both
building control and
trading standards
officers. Joinerysoft
received the impression that while
these enforcers get
up to speed with
the new legislation
themselves they
are giving a grace
time to comply until
early next year, but
clearly this will
vary from region to
region.
Joinery manufacturers are commonly
reporting that they
are now increasingly being asked for
u-values by architects and customers.
Bearing in mind
this became a legal
requirement in 2010
could indicate that
CE marking may
similarly lag behind
the legal commencement date.
Even though the
legislation may be
slowly policed, feedback from building
control suggests
that building control
officers may be
the advance field
workers of trading
standards to report
back instances of
non-compliance.
Certainly building
control has intimated that they will not
be signing off work
that does not have a
required CE-mark.
The reality is that
CE marking legislation has simply
brought together all
other regulations
that should have
been complied with
already. CE marking
itself isn’t difficult
and those companies that embrace it
will be able to shout
about it in their
marketing further
increasing customer
awareness and rais-
Chancel