8
AUGUST 2015 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
Approval for Suffolk
based Fabricator
Customers of Suffolk-based
Plastic Trade Frames can
now apply to join the respected VEKA Approved
Installer Scheme since the
supplier has been granted
VEKA Approved Supplier
status.
The fast-growing VEKA scheme
insists that installer members
source its frames only from one
of its Approved Suppliers, so PTF
can now not only support its
existing customers in applying for
membership but also has an additional selling point to offer new
customers, as MD Adrian Lewis
explained:
“We will be using our Approved
status and the opportunities it
brings as part of our package to
attract new customers but we will
also be encouraging our existing ones to make the most of
scheme.
“It gives installers something
they cannot get from other suppliers, as well as rewarding their
loyalty, and at the same time gives
them a unique edge to present to
the homeowners, not to mention
many other benefits like lead
generation and use of the VEKA
Marketing Hub.”
PTF already has a good name for
customer service, with the offer
of on-site assistance or can even
supply and install via its retail
sister company, the award-winning
Frames Conservatories Direct.
Both are customers of Glazerite
Windows Ltd, which has supported PTF in its application for
Approved status, just as PTF will
now do with its own customers.
Frames Conservatories Direct was
also named as UK winner of the
annual Network VEKA awards for
customer service.
As well as supplying frames to
local installers, PTF also operates
a trade counter, mainly for builders and other trades in the area.
For more information visit
www.glazerite.co.uk
Andrew Scott MD of
Purplex Marketing
The Newport branch of National
Plastics, one of the UK’s largest
independent trade counter network
has just relocated.
Talking business
growth on camera
Purplex Marketing, the
full service marketing
agency that specialises
in the building products
industry, has released
the first in a series of
videos advising business owners how to
achieve sustainable
and rapid growth.
The debut video, which
was filmed by the recently
launched Purplex video and
photography division, features managing director, Andrew Scott discussing how
to overcome the Marketing
Wave, an issue that prevents
many businesses reaching
their full potential.
The Marketing Wave is
defined when business own-
ers react to a drop in sales
by throwing money at an
advertising campaign. When
business picks up, the owner then takes their foot off
the gas and stops investing in marketing. Business
inevitably slows down and
the owner reacts by running
another campaign and so
the cycle goes on.
As Andrew explains in the
video, this is not how to
grow a sustainable business. Instead, you need to
constantly engage with customers and prospects with
relentless marketing across
multiple channels.
Andrew comments:
“Purplex is on a mission
to help ambitious compa-
Relocation
Relocation!
nies achieve impressive
growth, so we decided to
produce a series of short
videos outlining some of
the strategies I have devised
during my 20 year business
career. The Marketing Wave
is a common mistake made
by so many businesses, so it
seemed like the ideal place
to start. We plan to follow
this video up very soon
with my three step process
how to grow a successful
business, so make sure you
tune into the Purplex Youtube channel to see.”
Watch Andrew’s
video here: www.
purplexmarketing.com
To celebrate the relocation to Albany
Street Industrial Estate, the depot held an
open day on Thursday 6th August. With
special offers, a prize draw, numerous
promotions and major suppliers giving live
product demonstrations, plus special guest
Network VEKA ambassador Steve Davis, it
was a great way for local tradespeople to
remind themselves just how much National
Plastics has to offer.
National Plastics is renowned for being
a one stop shop for the trade. Its range
covers everything from drainage to roofing
and everything in between. Products are
available at all price points, so there is
something for every project, no matter
what its scale.
Geoff Foster, National Plastics, comments:
“Everyone is very time-pressured. Stocking
as broad a range of products as we can
means we reduce that pressure a little. It
means customers need to go to fewer places for their supplies, saving them time and
making their lives easier.”
The National Plastics business model has
proved very successful. It has grown substantially in the past few years, even in the
face of the recession, adding £10 million to
its turnover in the last five years alone.
Geoff added: “Our growth is something
we are very proud of. Some of it is thanks
to acquisitions and opening new sites, but
it’s mainly because we have increased sales
to our customers by offering an ever-wider
range of products, holding huge amounts
of stock and being able to deliver, in many
cases for free.”
www.nationalplastics.co.uk