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AUGUST 2014 PRO INSTALLER
PRO BUSINESS
www.proinstaller.co.uk
Sales success with
the SafeChoice App
New technology is helping installers to close
more sales. A great example is the Safechoice
Window and Door design App, launched at
this year’s FIT Show. Nathan Court, SafeChoice
UK Brand Manager explains how it works.
Apps are pretty much
an essential part of
modern life these
days and rarely a day
goes by when we don’t
access one of these
self-contained little
computer programmes
on our smartphones or
other mobile devices,
to conduct business or
simply source information.
Our new Safechoice App
is a core element of our
Safechoice Partnership
proposition, the exclusive, retail window, door
and conservatory support
solution from MASCO UK
Fabrication.
This handy App is a first
for us and since unveiling
it on our stand at the 2014
Pick up the
PRO Installer,
FREE, from
one of over
650 trade
counters.
FIT Show, it has generated
a terrific response from
installers wanting to know
more about the Safechoice
Partnership and how it can
help their businesses. It
acts as an innovative differentiator for window and
door companies to stand
apart from the rest.
The App is an excellent
way of helping customers to visualise how their
homes will look with
replacement windows or
doors and has been specially designed to take the
guesswork out of choosing
these new home improvement products. It provides
added reassurance for them
when they’re making a big
long-term investment that
will last for many years.
Simply take a photo of
your customer’s property
and you can superimpose
any product from the
comprehensive SafeChoice
window and door range
onto the picture; allowing
the customer to see what
their home could look like
with coloured windows,
a composite door, decorative glazing… the list is
endless!
The SafeChoice app gives
you access to our huge
range of styles, colours
and glazing options across
our entire window and
door range; it’s intuitive
and easy to use, allowing
you to mix and match
on-screen until you find
the perfect choice for
your property. Augmented
Reality technology allows
you to simply place the
required product onto your
photo, providing a realistic
view of the building fitted
with SafeChoice products.
Customers can see in just
seconds how their new
windows and doors can
transform their home’s
appearance. By instantly
visualising your products
superimposed on their
property, homeowners can
emotionally ‘buy-in’ to their
replacement project. It’s an
invaluable tool to convert a
lead into a sale.
From initial feedback, it
is clear that the App has
been very well-received
by our Safechoice partners
and it is a contributing
factor to increasing sales
and improving business
performance.
For Leon Taswell, Director of Taunton-based
A1 Windows and Doors
Ltd, the App is a welcome
enhancement to their
business. He comments: “It
is definitely a good selling
tool that will help us going
forward. Our sales team
thinks it is something that
will help them sell successfully as it presents a
very professional approach
and is a helpful service for
consumers.
“Being able to offer this
instant design service via
the App to customers in our
specific target area gives us
a definite edge.”
Safechoice is open to
selected independent installer partners, offering a
lead-to-installation business
solution to sell high-quality,
secure and energy-efficient
SafeChoice retail products
delivered by MASCO UK
Fabrication.
Since the FIT Show launch,
six new customers have
come on board and there is
plenty of on-going interest
from installer.
All Safechoice Partners
operate within an agreed
and exclusive sales territory
and are provided with the
tools, expertise and support
to help them succeed. Live
consumer leads generated
through on-going SafeChoice promotional activity
are exclusive to each partner and their target area.
This includes a 24/7 dedicated call centre to support
out-of-hours enquiries.
Becoming a partner brings
many benefits and you can
choose what promotional
activity suits your business
best as Safechoice is designed to complement your
existing marketing effort.
Alongside the App, you
can access help with website design, brochures and
online marketing activity,
supported by bespoke SEO
and PPC activity, plus much
more.
SafeChoice partners
also benefit from product
innovation, including what
we believe is the world’s
best weather seal (Q-Lon),
our comprehensive range
of BBA-Approved colour
finishes, Triple Glazing and
Yale security hardware. All
products have undergone
extensive testing to meet
the very latest industry
standards.
Find out more or register
your interest, at www.
safechoicepartnership.
co.uk or call 01684
852684.
ADF PLASTICS LTD