4 | APRIL 2017
News
Read online at www.proinstaller.co.uk
STAR SECURITY
Document Q requires secure doorsets to be
fitted with handles and cylinders that meet the
requirements of TS007 by offering 3 star security
- as part of a PAS24:2012 accredited doorset.
Three star cylinders
attract a price premium,
which makes them unat-
tractive for many projects.
However, the combination
of Trojan’s stainless steel
TS007 2 Star Handle plus a
1 star cylinder enables fabri-
cators and installers to meet
the requirements in a very
competitive package.
FIRST CLASS
DEFENCE
a clear visual
‘ deterrent
’
Tony Chadwick, Trojan
Group’s managing director,
commented: “The take up
of the TS007 2 Star han-
dle has been superb, with
fabricators indicating that
the product’s 2 star cylinder
guard gives a clear visual
deterrent compared to the
more expensive 3 star cyl-
inder variants as would-be
criminals cannot always see
what is fitted to the door.”
A property on a new-build development was
subject to an attempted break-in recently, following
an installation of 12 VEKA windows, a six-pane
bi-folding door and Matrix 70 residential door,
supplied by trade fabricator The Glazerite UK
Group Ltd and installed by GFT Frames Ltd.
Glazerite’s group direc-
tor Jason Thompson ex-
plained: “The failed burglars
first attempted to enter
the home by removing the
handles on the bi-folding
door, but were faced with
the Ultion Cylinder and,
unsurprisingly, failed to gain
entry. Ultion Cylinders acti-
vate an attack lock into the
central cam the moment it
detects forced entry, and are
approved and recommend-
ed by Secured By Design
(SBD), the official UK Police
flagship scheme.
“Having been defeated by
the Ultion Cylinder on the
bi-folding door, the intrud-
ers then moved onto the
Matrix 70 residential door,
targeting the 6.8mm lami-
nated glass and aluminium
reinforced panel and once
again were defeated. A final
attempt to force entry was
made through the locking
jamb of the door, and the
MACO C-TS top hat hook
lock, which is our standard
lock on all doors, did its job
and kept them out.
“Glazerite offers an exten-
sive range of products, all
covered by SBD to offer a
complete security solution,
unlike other fabricators
where only certain items
are covered. This attempted
break-in only highlights the
benefits of paying a small
premium for SBD products
to give peace of mind. In
this instance there is peace
of mind for the homeowner,
who has only been in the
property for six months,
and also peace of mind for
the neighbours who are for-
tunate enough to have the
same VEKA products man-
ufactured by Glazerite and
installed by GFT Frames Ltd
protecting their homes.”
Ian Jones, director at GFT
Frames Ltd added: “We can
often get pre-occupied with
the aesthetic benefits of re-
placing windows and doors,
and forget about the safety
and security features. How-
ever, with VEKA windows
fabricated by Glazerite, the
security features are incor-
porated during the design
and development stage, so
we have confidence when
promoting these products
as some of the best on the
market, and displaying the
SBD logo.”
www.glazeritewindows.co.uk
www.trojangroup.com
Investment in Online Social Relations
Purplex Marketing has
strengthened its relationship
with Google to help compa-
nies in the construction and
glazing industry generate
more leads online. The
agency is a certified Google
Partner agency and pro-
vides specialist paid search
(PPC), display network and
social media marketing for
trade, commercial and retail
suppliers.
Adi Day, digital director
at Purplex commented: “We
now manage over £1million
a year of PPC advertising
spend, so working directly
Adi Day, Purplex
Digital Director
with the Google HQ team
in London helps us gain
maximum results for our
clients.”
Purplex has also expanded
its social media advertising
reach, particularly through
Facebook. Adi said: “Hav-
ing a strong social media
presence is now crucial to a
brand’s success. We already
manage the social media
strategy for many companies
across the window indus-
try, but dedicated paid-for
advertising across channels
such as Facebook, Twitter
and LinkedIn generates tens
of thousands of additional
impressions and a significant
volume of sales leads.”
www.purplexmarketing.com