Pro Installer April 2016 - Issue 37 | Page 47

47 PRO INSTALLER APRIL 2016 FIT SHOW 2016 PURPLEX REVEALS LEGO® WINDOW AT FIT SHOW SECURITY BREACH: ‘AREA 24’ SECRETS REVEALED! »»Following recent reports of a strange glowing phenomenon at Titon’s manufacturing facilities, further details have finally come to light regarding its secure area known as ‘Area 24’. Established two years ago, Titon’s extensive hitech product development and testing laboratory’s primary function is to test new hardware products and achieve PAS24 security levels. New sources reveal Titon has been inviting customers to visit the area to trial its hardware on their own doors to establish if they surpass PAS24. To silence the rumours surrounding ‘AREA 24’ once and for all, Titon has confirmed it will be demonstrating some of the product capabilities at the FIT Show in April 2016. Visitors to stand 326 will have the opportunity to see behind the scenes of Titon’s testing facilities. For further information, keep monitoring www. titonarea24.co.uk for the latest updates »»Purplex, marketing consultants for the window industry, will have a Lego® window sample on its stand at this year’s FIT Show. It’s all part of the company’s latest marketing campaign ‘BuildOn.Different,’ which highlights the importance of standing out in today’s busy market place. Andrew Scott, Purplex Managing Director said: “Ambitious companies who want sustainable, profitable growth need to stand out from the competition and be different, so we decided to highlight this by building a window sample out of Lego®.” Visitors are invited to guess how many Lego® blocks make up the window cross-sample in a bid to win a luxury weekend away. “After 30 years in the glass and glazing industry it’s good to combine some fun with a serious message,” Andrew commented. “We’re also hosting a cocktail bar and are inviting customers and exclusive VIP guests to join us for a mojito.” Purplex launched in 2004 after MD Andrew Scott had acquired, built and sold several businesses in the window industry. The company works closely with some of the industry’s biggest names on marketing strategy, PR and social media, advertising, creative design and video production. It also has a Google-accredited digital marketing d