13
PRO INSTALLER APRIL 2016
PRO NEWS
@proinstaller1
Architect database helps
companies increase sales
National Plastics opens
new Plymouth depot
Every month thousands of
construction projects gain
planning approval, providing
a lucrative stream of new
business opportunities for
commercial and domestic
suppliers.
Independent trade counter
network National Plastics
has opened a new store in
Plymouth.
It also creates a flurry of activity as contractors and building
product suppliers bombard the architect or specifier responsible for
the project, using widely available
project leads and marketing data.
Insight Data thinks this is the
wrong approach, as operations
manager Jade Greenhow explains: “We don’t think targeting
architects with promotional and
technical information at the same
time as all your competitors and
alongside dozens of other related
suppliers is effective.
“That’s why we developed the
UK’s most accurate and in-depth
database of architects active in the
build environment. It means our
clients can engage with architects early on in the specification
process, providing key product
information or CPD solutions to
enable them to make informed
decisions.”
It means products stand a better
chance of getting written into the
specification at an early stage,
while your company is identified as a potential supplier on
the tender of larger projects. For
smaller work where architects are
controlling the project, early engagement and awareness increases
the likelihood of your company or
products being selected or recommended for the project.
The Insight Architects Database
helps businesses generate millions
of pounds in additional revenue
every year.
The databases provide users with
direct, real-time access to over
15,000 architects ranging from
solo practitioners to large firms,
with over 9,000 practices across
the UK. It also contains the UK’s
largest and most accurate database
of verified email addresses with
over 17,000 primarily named individual contacts
The new depot, in Valley Road
Industrial Estate, continues an
unprecedented period of growth
for National Plastics. Managing
Director, Geoff Foster said: “Our
long-term plan is to grow to a
network of over 50 depots by the
end of 2017, ensuring there’s no
UK area without convenient access
to one of our trade counte