Xanthus Communications LLC
Build your own PR infrastructure in-house!
own PR infrastructure in-house!
Although today’s tight economy makes it harder
to outsource PR, you will still need to launch your
own outreach. People who are not experienced in
marketing spend too much time on one facet of PR.
They think they only have to do one thing well to
break through the clutter.
We provide clear benefits to our clients:
The only way your PR outreach can be effective is
if you implement a campaign that blends traditional press with social media and community building
coupled with effective networking. This is best accomplished by building your own PR infrastructure
in-house.
> Maximum results from outsourcing due to set time
frame and accelerated program.
We propose an accelerated six-week term of intensive public relations activity to build a permanent PR
infrastructure for you, your business or your organization. You will gain the in depth knowledge and
strategic counsel of public relations professionals
with 15-25 years of experience to generate a strong
foundation for ongoing public relations activity. The
PR infrastructure will be designed so that it can be
implemented by support personnel in-house on a
regular basis.
> Cost control.
> Ownership of the public relations program, plan
and tools for ongoing in house implementation.
> Empowerment of your internal team with a strong
PR foundation, strategic plan and ongoing
opportunities to update and expand future public
relations activities.
> Public relations program designed specifically for
your company by senior public relations
professionals.
> Best of all, you will never have to outsource
PR again because you have built your own PR de
partment in-house!
Patricia Vaccarino has over 20 years of experience working with a wide range of national and
international clients, in all areas of public relations: managing worldwide campaigns for global
companies and developing strategy for small companies, startup ventures and individuals. She is the owner
of Xanthus Communications LLC and its subsidiary PR for People®. She has been building PR Infrastructures for clients since 2002.