TABLE OF CONTENTS
Letter from the Editor – By Patricia Vaccarino – P. 5
Protecting Your Brand in the Brave New World – By Randy Freidberg – P.6
Randy Friedberg: Entertained by the Law – By Manny Frishberg – P.8
Queen Anne Helpline Offers Hope – By Patricia Vaccarino – P. 10
Tim Harris: Really Changing the World – By Manny Frishberg – P. 16
Digital Strategy + Good Works – By Dean Landsman – P. 17
Boston – Distinguished Veteran Directs Home Base Program – By Alison Harris – P. 19
Nebraska – Clover Frederick: Marketer on a Mission – By Kindra Foster – P. 20
Iowa – A Chance Happening Over an Editorial Turns into a Book – By Joe Soliz – P. 24
Lending a Few Hands – By Esther Jones – P.26
Why Nonprofits Need to Protect Their Branding – By Barry R. Levin – P. 27
Healing Scars, Both Seen and Unseen: The Work of Dr. Henri P. Gaboriau – P. 28
Teeny-tiny Loans Make Big Changes – By Manny Frishberg – P. 31
Good Works from the HOPE Program – By Sally Haver – P. 32
Good Works & Feeling Good – By Serena Wadhwa – P. 33
The Five P’s of Publicity for Your Good Works – By Patricia Vaccarino – P. 34
Denver – A Tete-a-Tete with Miro and Other Master Artists – By Edith Lynn Beer – P. 36
Get Your Closet Ready for Summer – By Sunny Murthy – P. 38
How Much Authority Is Enough? – By Dave Bresler – P. 39
What’s with All the Kindness? – By Wali Collins – P. 40
Adventures in Retirement: The B&B Business Concept – By Sally Haver – P. 41
Is Your Organization Grant Ready? – By Ron Flavin – P. 42
MAY ISSUE: GOOD WORKS
As we celebrate springtime this month, it’s “all good” at The Connector. After tackling the ugly side of humanity last month in our Discrimination issue, for May we choose to focus on the better angels of our nature and look at the good works that people do – and more specifically, how to make sure these good works get noticed.
We start with intellectual property attorney Randy Friedberg, whose article, Protecting Your Brand in the Brave New World, provides some valuable tips about how to shield the good name of your carefully crafted brand in this Wild-West age of social media, where the message is largely controlled by the consumer.
In Queen Anne Helpline Offers Hope, our Chief Content Creator, Patricia Vaccarino, writes about the unsung heroes at a neighborhood social service organization in Seattle that provides vital assistance to the growing ranks of the working poor, who have fallen between the cracks despite the roaring economic boom throughout the city.
Writer Manny Frishberg profiles the founder of Real Change, a “street newspaper” that employs, helps organize and caters to the homeless and disadvantaged population. Find out how the paper got its start in Tim Harris: Really Changing the World.
For those who do good works but may have trouble getting their message out to the world, contributor Dean Landsman offers Digital Strategy + Good Works, about ways nonprofits can use social media and other digital tools to their advantage for marketing purposes.
Our PR for People® Ground Reporters are also well-represented, offering inspirational tales of good works from around the country. Our L.A. correspondent, Brittany “Bella” Graham, profiles the founder of the Hidden Warriors Project, which helps empower women battling cancer. From Boston, Alison Harris shares a story of how a retired general and the Red Sox are teaming up to assist those returning from war, with Distinguished Veteran Directs Home Base Program. In Nebraska, writer Kindra Foster profiles Clover Frederick, a marketer of nonprofit organizations. In Nurturing with Nature, writer Cindy Weinstein, from New Jersey, focuses on an organization that helps young autistic adults establish independence via farming communities. Iowa-based writer Joe Soliz shares a personal story about his family’s connection to World War II in A Chance Happening Over an Editorial Turns into a Book. Our Bronx correspondent Tracy Kaler writes about Bervin Harris, who uses music to shape the lives of at-risk, inner-city kids in A Bronx Song of Hope. And Denver writer Edith Lynn Beer talks with the Denver Art Museum about an upcoming exhibit in A Tête-à-Tête with Miró and Other Master Artists.
– Randy Woods, Managing Editor