PR for People Monthly December 2014 - Page 5

As we enter into the holiday season and approach the end of the year, we have much to be thankful for. For the past seven years, we’ve focused on what PR for People® stands for – hard work, individual productivity and fair play.

In the first quarter 2015, PR for People® is launching a new website and expanding into new territory. As always, our focus is giving recognition to people who are working hard to create a world that is good enough to be passed on to the next generation. One such person is Jenevieve Fisher, who embodies the theme of “Rising from the Ashes.”

Author, publisher and founder of EducateACure, Jenevieve Fisher was 22 years old when she was diagnosed with Hodgkin’s lymphoma. She remembers trying to explain to her little sister what was wrong. She tried to find a picture book to help articulate what words alone could not tell. Even after Jenevieve conquered cancer and moved on in her life to marry and raise five sons of her own, she never forgot about the lack of books to help teach kids about cancer.

When Jenevieve was working as a radiation therapist and treating kids who had cancer, she was shocked to learn that they knew so little about the disease and were asking such basic questions. She also observed that the less the children knew about their cancer, the more poorly they responded to treatment; they did not do very well and had a higher rate of mortality. “These children lived in a cloud of fear,” she said. “I could see it on their faces.”

Jenevieve conceived of different books to teach children about cancer. Last year, she wrote and published I’m a Kid Living with Cancer, the first of many to come in series of children’s books. Now, through her work at EducateACure, Jenevieve is developing genuine community everywhere she goes. Once, while she was on tour with her book, she found herself visiting a hospital, where she met a man whose 16-year-old daughter, Alejandra, was very sick with Hodgkin’s lymphoma. When the father found that Jenevieve had long-ago survived this same type of cancer, he wept. Jenevieve gave him the most powerful gift of all. She gave him hope.

- Patricia Vaccarino

LETTER

from the

EDITOR