PR for People Monthly AUGUST 2015 | Page 8

Entrepreneurs tend to focus on the big picture, but that vision can only be achieved one step at a time. You know where you want to be in 10 years, but aren’t sure what you should do tomorrow to get there. This is where outside help comes into play.

No matter how novel your idea or service may be, someone has already done something relatively similar and can talk you through the general steps they took. Take those steps, apply them to your business and keep breaking them down until you know what you have to do tomorrow.

Spencer Gelman is the founder and president of Jane Creative, an online marketing and creative services agency located in New York City. He specializes in building campaigns and developing creative assets that reach, inspire and influence today’s consumers.

Why Do Entrepreneurs Start Their Own Businesses?

If we use the cashflow quadrant model, a person can either be an employee (making money by working for someone else), self-employed (making money working for yourself), a business owner (making money by owning a business that generates money) or an investor (using your money to generate more money). We can assume that entrepreneurs are risk-takers who want to be business owners. This is where there’s a shift from working hard to working smart. But that’s not to say that many who decide to be entrepreneurs aren’t trying to build a really good product or change the status quo.

Samson Adepoju is the senior public relations manager of the North American division for Babbel, a language learning app. He is based in New York City.

Entrepreneurship: A Call from Within

When you are thirsty, you simply drink water and it is the most natural step to the stimulus. Entrepreneurship is the call that is as natural as drinking water; it is a call from within. When this trigger to serve and make a difference is kindled, entrepreneurs are bold, fearless, passionate, creative, imaginative and game-changers in their chosen fields. It takes an unwavering faith in the vision to serve the purpose for which you do business, and to be willing to accept challenges, with a deep sense of balance of head and heart.

Seshadri is a leadership/life coach and an inspirational trainer from Bangalore, India. You can find more details about him on his website mentorkraft.com.

Round – up ENTREPRENEURS FACING OBSTACLES