PR for People Monthly AUGUST 2015 | Page 46

Since no one really likes reading startup platitudes, we’ve found the best way to explain our business is through a case study. Let’s just get started: Our client is a major financial risk management firm in the Seattle area. One of its services is merchant risk management for banks. For one of its products in that suite, anywhere from tens to hundreds of thousands of business URLs need to be located and scrutinized for fraudulent activity every month. Since the task requires human judgment, the client kept a team of full-time workers to process the workload. Still, there was a constant backlog, and risk scenarios sat unanalyzed for too long. Operating Programs Manager Katie F. needed a solution that could scale:

Katie began working with zCrowd in late 2014. Since we provide crowdsourcing solutions, we broke down the workflow into simple tasks and then handed them out to our highly scalable, 24/7 workforce that lives online, never sleeps, never gets a flat tire on the way to work, and rarely makes mistakes. After some initial adjustments, our solution became self-managing — as it does by design — and in short time it had eliminated Katie’s team’s backlog.

“zCrowd had a solution that was turn-key for our needs and also solved the scalability conundrum,” says Katie. “It enabled us to not really have to change anything from our standpoint. It was just like managing one employee who just so happened to manage thousands of invisible employees for me.”

zCrowd empowers businesses to eliminate costly and inefficient workflows by connecting them with specialized, full­-service crowdsourcing solutions. We come from a strong background in the crowdsourcing industry, and bring a skilled, dedicated, and on-­demand workforce to solve problems fast. With zCrowd, you pay for the finished work, not the time spent finishing it. Contact us at [email protected].

“The workflow for this product is so unpredictable that you can have—just to throw some arbitrary numbers out there—10 hours of work one month and 10,000 the next. So hiring a brand-new staff overseas and dedicating the time to ramp them up when we don’t know how often we’re actually going to have work for them is difficult. Also, hiring and continuing to grow the in-house staff is tricky, because I don’t want to bring 10 amazing new team members in to work on this large backlog, train them, develop relationships with them, and then let them go after three months—that’s a lot of thrash on the organization as well.”

zCrowd’s Workforce Never Sleeps

By Grant Brissey

Matt Paulin zCrowd CEO