Popular Culture Review Vol. 5, No. 1, February 1994 | Page 134

130

Popular Culture Review

18 SEP, November 24,1923, p. 83.
19 Lynd and Lynd, p. 161.
20 GH, July 1928, p. 123.
Manual and service jobs included manufacturing, skilled trades and
domestic service. Bureau of the Census, Historical Statistics of the
United States: Colonial Times to 1970 (Washington, D.C.: Bureau of the
Census, 1975), v. 1, p. 140.
Ibid., p. 133.
23 Lynd and Lynd, pp. 25-27,61.
24 Bureau of the Census, p. 11.
25 Ibid., p. 161.
26 For a general discussion of how advertising came to define the
American self-image in the nineteen twenties and thirties, see Roland
Marchand, Advertising the American Dream: Making Way for
Modernity, 1920-1940 (^rkeley: The University of California Press,
1985).

21

22