Popular Culture Review Vol. 5, No. 1, February 1994 | Page 132

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Popular Culture Review

churches.^^ Yet churches and church attendance were not part of
advertising inrtages. Neither were spectator athletic events, a major
recreational activity in the United States at the time.
The images of women portrayed in advertising varied according
to the nature of the publication. For example, this study found no
advertisements for cigarettes in woman's nuigazines as there were in
newspapers and general interest magazines. Apparently the editors
of woman's magazines disapproved of smoking by their married
housewife readers or assumed that the read W'2F