Popular Culture Review Vol. 4, No. 2, June 1993 | Page 14
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Popular Culture Review
In a major speech, F.D.R. would approvingly refer to Fortune as a
"discerning magazine of business." Alfred P. Sloan, Jr., chairman of
General Motors, found much to commend in Fortune's statement that
New Deal policy was "to make capitalism work by tinkering within
the system . . .
Perhaps the most valuable legacy of this rapprochement between
government and business—so capably fostered by the influential
fortune—would be the cooperation during World War II which was
soon to come. A Fortune staff writer wrote later that not only did the
Business and Government series do much "to compose the sterile
bickering and mistrust between them," it also "paved the way for the
collaboration soon to be required by the war effort."^^ For its part.
Fortune itself would scale back on the lavish graphics and increase its
coverage of defense-related industries and military preparedness
beginning in 1940.
Golden Gate University
Anthony D. Branch
Works Cited
Baughman, James L. Henry R. Luce and the Rise of the American News Media
(Twayne Publishers, Boston, 1987).
Elson, Robert T. Time, Inc., The Intimate History of a Publishing Enterprise,
1923-1941. (Atheneum, New York, 1968).
Ford, James L.C. Magazines for Millions; the Story of Specialized Publications,
(So. Illinois University Press, Carbondale, Illinois, 1964).
Fortune, Vol. 1, #1 Feb. 1930; Vol. XXII, #6 Dec. 1940.
Hoopes, Roy. Ralph Ingersoll: A Biography (Atheneum, New York, 1985).
Jessup, John K. 'The Best Writing Job In The Country", ed. Robert Lubar,
Writing For Fortune—Nineteen Authors Remember Life on the Staff of a
Remarkable Magazine (Time Inc., New York, 1980).
Lydgate, William A. "Romantic Business," Scribner's 104 (Sept., 1938), p. 18.
McDonald,
Martin, Ralph G. Henry and Clare—An Intimate Portrait of the Luces (G.P.
Putnam’s Sons, New York, 1991).
Time, Inc. Archives, unpublished articles and pamphlets: "Preface to Fortune''
10pp. (1929); "Fortune's Wheel", 23pp. (1940); "The Wheel o f Fortune", 11pp.
(1944); "A History of Change", 7pp. (1977).
Verba, Sidney and Schlozman, Kay Lehman. "Unemployment, Class
Consciousness and Radical Politics: What Didn't Happen in the Thirties",
The Journal of Politics, Vol 39 (1977), pp 291-323.