Popular Culture Review Vol. 4, No. 2, June 1993 | Page 14

12 Popular Culture Review In a major speech, F.D.R. would approvingly refer to Fortune as a "discerning magazine of business." Alfred P. Sloan, Jr., chairman of General Motors, found much to commend in Fortune's statement that New Deal policy was "to make capitalism work by tinkering within the system . . . Perhaps the most valuable legacy of this rapprochement between government and business—so capably fostered by the influential fortune—would be the cooperation during World War II which was soon to come. A Fortune staff writer wrote later that not only did the Business and Government series do much "to compose the sterile bickering and mistrust between them," it also "paved the way for the collaboration soon to be required by the war effort."^^ For its part. Fortune itself would scale back on the lavish graphics and increase its coverage of defense-related industries and military preparedness beginning in 1940. Golden Gate University Anthony D. Branch Works Cited Baughman, James L. Henry R. Luce and the Rise of the American News Media (Twayne Publishers, Boston, 1987). Elson, Robert T. Time, Inc., The Intimate History of a Publishing Enterprise, 1923-1941. (Atheneum, New York, 1968). Ford, James L.C. Magazines for Millions; the Story of Specialized Publications, (So. Illinois University Press, Carbondale, Illinois, 1964). Fortune, Vol. 1, #1 Feb. 1930; Vol. XXII, #6 Dec. 1940. Hoopes, Roy. Ralph Ingersoll: A Biography (Atheneum, New York, 1985). Jessup, John K. 'The Best Writing Job In The Country", ed. Robert Lubar, Writing For Fortune—Nineteen Authors Remember Life on the Staff of a Remarkable Magazine (Time Inc., New York, 1980). Lydgate, William A. "Romantic Business," Scribner's 104 (Sept., 1938), p. 18. McDonald, Martin, Ralph G. Henry and Clare—An Intimate Portrait of the Luces (G.P. Putnam’s Sons, New York, 1991). Time, Inc. Archives, unpublished articles and pamphlets: "Preface to Fortune'' 10pp. (1929); "Fortune's Wheel", 23pp. (1940); "The Wheel o f Fortune", 11pp. (1944); "A History of Change", 7pp. (1977). Verba, Sidney and Schlozman, Kay Lehman. "Unemployment, Class Consciousness and Radical Politics: What Didn't Happen in the Thirties", The Journal of Politics, Vol 39 (1977), pp 291-323.