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22 Popular Culture Review But what are the real dangers of this demon, subjectivity, that must be exorcised at all costs? If the journalists themselves are unable to face these dangers, then, perhaps, critical scholars of the media can confront them. These scholars could, if they wished, leave the tired issue of objectivity behind and turn the line of inquiry on its head by undertaking the study of subjectivity in journalism. They could acknowledge that subjectivity exists as an important component in journalists' work and that an analysis of subjectivity in journalism is of crucial importance to an honest understanding of the journalistic endeavor. Their inquiry into subjectivity could include a reexamination of the historical development of journalism that builds on Dan Schiller's implications concerning the positive aspects of subjectivity, an examination of non-traditional journalistic forms such as literary journalism which incorporates subjectivity into its texts, an exploration of the use of subjectivity in texts created by women journalists and others whose work has often been rejected or ignored in traditional journalism. Perhaps, by undertaking such an inquiry, these critical scholars could create a new approach to the practice of journalism that would prove far more defensible for the next generations of journalists than the concept of objectivity has provided the last generations. Millersville University Paul Belgrade Works Cited Becker, Samuel L. "Marxist Approaches to Media Studies: The British Experience." Critical Studies in Mass Communication 1 (1984): 66-80. B lu m ler, Jay G. and M ichael G urevich. "P olitician s and the Press: An Essay on Role Relationships." Handbook of Political Communication. Ed. Dan Nimmo and Keith Sanders. Beverly Hills: Sage, 1981.467-493. Gans, Herbert. D eciding What*s N ews. New York: Vintage Books, 1980. Gitlin, Todd. The Whole World is Watching: Mass Media in the Making and Unmaking of the New Left. Berkeley: University of California Press, 1980. Gurevich, M. and J.G. Blumler. "Linkages Between the Mass Media and Politics." Mass Communication and Society. Ed. J. Curran, M. Gurevich and J. Woollacott. Beverly Hills: Sage, 1979.