Popular Culture Review Vol. 25, No. 1, Winter 2014 | Page 9

The 1988 Show 1. “Do Your Body Work”: The Problem of Change (Sponsored by Crystal Light) It would be easy, if perhaps a bit cynical, to point out all of the ways in which American culture is different today compared to what it was in 1988.' Certainly, things have changed, and a dollar doesn’t buy what it once did. But this is true of every era. The cost of living goes up and times inevitably change. As cynicism goes, however, this is the minor leagues. If we wished to sound the depths of nostalgia, we could get much more disparaging. We could, for instance, work our way through the entire calendar year of 1988 and note how little things have changed rather than how much they have changed. For example, we might remember that on January 15, 1988, Jimmy “The Greek” bemoaned on national television that black athletes are better at sports because of their “thick thighs.” And, he continued, that’s because slave owners always bred them that way to “work in the fields.” Luckily, in the years that followed, no one ever was racist again. On February 21, 1988, multi-millionaire televangelist Jimmy Swaggart appeared on television after being accused of hiring prostitutes, giving his famous “I have sinned” speech. Luckily, in the years that followed, no holy men ever sinned again. Also in February of 1988, to coincide with the Olympic games being held in Calgary, Nike launched a new ad campaign, introducing the world to the “Just Do It” slogan. Luckily, Nike went on to just do so many wonderful things for children and other sweat-shop workers around the world. On March 16, 1988, The First Republic Bank of Texas failed and entered FDIC receivership—^the largest government-assisted bank failure at that point in history. Luckily, in the years that followed, no bank ever defrauded anyone ever again. On the same day that the Texas bank failed, Lt. Col. Oliver North and Admiral John Poindexter were