Popular Culture Review Vol. 22, No. 1, Winter 2011 | Page 35

Comic Books and The New Literature 31 creations but not necessarily representative of either the genre or the medium and prove more exceptional than normative, which is all the more puzzling when we consider their commercial success. The ruling conception of comic books imposed by the industry therefore implies a reduction on two different levels: aesthetically, by pigeonholing the norm within the specific genre of traditional superheroes adventures; and politically, by discouraging any type of trangressive move, even within the dominant genre itself. It cannot be denied that the comic book medium has not demonstrated its capacity to produce a politically conscious and subversive message: Robert Crumb’s Fritz the Cat or Gilbert Shelton’s The Fabulous Furry Freak Brothers are indeed two great examples of the subversive power of comic books; however, their presence was far from being influential in the development of the medium and although Robert Crumb and Gilbert Shelton are likely to be household names for any comic book aficionado, their work remains confined to the “underground” when compare to the planetary success of, say, one Spiderman.*"^ The task of structuring a possible canon of comic books is therefore a difficult one on this side of the Atlantic for it implies sorting through a virtually endless corpus of very inconsistent quality, determined by very pragmatic financial imperatives and vastly dominated by a morally viable genre. The concept of the graphic novel, which could seem a convenient notion to recognize “literary” comic books, i.e., comic books susceptible to elicit the same type of cultural interest as “true” literary works, and to distinguish them from culturally non-significant escapist products turns out to be a very approximate classifying tool since many trade paperbacks, which can be considered as graphic novels in their own right, are first published in a serialized format, following the pattern of most commercial comic books. Just as there are “good” and “bad” comic books, there are indeed “good” and “bad” graphic novels, for the concept was created to describe a particular cultural object as much as to help promote its commercialization. The notion of authorship, on the other hand, seems more useful for its very existence within the medium of comic books is already highly significant, since the assembly line type of production which characterizes the U.S. comic book industry tends to imply the dissolution of the authorial entity: rather than an independent work created by one or two specific individuals, the typical comic book, if successful, becomes part of what could be perceived as a narrative franchise, which leaves very little creative freedom, if any, to its authors. A strong presence of actual authorship in an environment that, by definition, denies individual creativity must be considered as a sure sign of cultural significance, and it is worth observing that over the years, in what seems to represent an accelerating trend, some individual authors such as Alan Moore, Frank Miller, Garth Ennis, or Warren Ellis have transcended the narrative, commercial, and moral limitations imposed upon the comic book medium and have fought, whether directly or indirectly, the assimilation of comic books with the superhero genre. For instance, Warren Ellis’s monumental