Popular Culture Review
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resolution of the television image in the 1960s. The switch to the more colorful
“C” logo occurred during the color television era of the 1970s. Symbolically, the
evolution of the Bears’ logo shows a move from a complex icon of a bear to the
simpler symbolic “C.”
New York Giants
The Giants have had five primary logo changes since 1950. Like the
Chicago Bears, the New York Giants’ logos transformed from relatively detailed
representative images of a giant quarterback towering over either the New York
City skyline (1950-55) or where they played their games in Yankee Stadium
(1956-60) to the simpler lower case block letter abbreviation for New York
(NY), or the team’s nickname (GIANTS) from the 1960s to the present day.
The white letters offset against the team’s blue helmet in the 1960s made
for high contrast and, thus, good television recognition. Used in a variety of
combinations, the red, white, and blue colors have remained consiste