Popular Culture Review Vol. 20, No. 1, Winter 2009 | Page 101

The Great Leather Generation Swindle 97 introduction directly quotes the chief editor of an important publishing house such as Anagrama is indeed self-explanatory and further blurs the distinction between real literary criticism and simple editorial promotion. The Nadal award continued to promote Leather Literature through the late nineties; it was given in 1998 to Lucia Etxebarria for her second novel, Bealriz and the Celestial Bodies (Bealriz y los cuerpos celestes) and another Leather writer, Ignacio Garcia-Valiflo, was the runner-up with The Caress o f the Scorpion (La caricia del escorpion). It is significant that the only relevant dates concerning this supposedly revolutionary social and literary movement are those of literary awards, yet one more indication that Leather Literature might have been little more than a vast publishing strategy, scheduled to end at the turn of the century; as a matter of fact, the last award given to a young Leather-oriented author was the 1999 Planeta award, which went to Espido Freire for her third novel, Frozen Peaches (Melocotones helados). Most of these young writers appear to have been manipulated at the same time as the public, for very few of them were able to survive past the nineties; this was not a generation expressing a coherent, collective consciousness but a disparate group of young writers, some better than others, who were oriented by a marketing strategy towards the same artificial trend, which may very well have inhibited their creativity and compromised their future in literature. These authors, in my view, cannot be considered as a coherent group, for the concept of group involves sharing common interests, values, and aims. For instance, the Mexican group known as “The Crack Generation” (Jorge Volpi, Eloy Arroz, Ignacio Padilla, Pedro Angel Palau, etc.) shared literary values and common goals, so they joined forces in order to enter the Mexican literary field and co-wrote a manifesto which obtained great success among Mexican cultural circles. Another similar case, in South America, was McOndo, a collective formed by Edmundo Paz Soldan, Alberto Fuguet, and Santiago Roncagiolo, among others, who joined forces against the aesthetics of Magic Realism, in an attempt to provoke the symbolic death of their literary parents (the Generation of the Latin-American Boom) and as a way of gaining a foothold in the literary world. In opposition, the different narrative voices which compose the Leather Literature movement in Spain could not produce one single common text, or declaration of principles (as the Crack Generation did) and appear to have been bound together merely by publishing coups, such as literary awards and publications in the style of the Yellow Pages. Where the Crack Generation spoke in one voice, the Leather, rebellious young authors let the publishing industry do the talking for them. The writers who appear in the compilation of Yellow Pages were bom between 1960 and 1974; in other words, this is a generation that spans 14 years, which seems excessive, to say the least, as individual ex W&