Flying and Smoking
19
literally by RBBBC as “The Physical Culture girl,” and entertainment journalism at the
time outlines how the whole circus show is “fairly glowing in its Achilles sturdiness, its
healthy complexion and its vigorous strength” (The Billboard , 14 April 1928: 85, 1).
6 In the UK the first ban on cigarette advertising was imposed in 1964 on television
advertisements before 9pm and bans were subsequently extended (Cronin 2004: 48-9).
See Tate (1999) for 20th century reform campaigns in the USA.
7 Circus World Museum, Robert Parkinson Library, Baraboo, USA, Scrapbook on
aerialists. A further undated strip advertisement shows Antoinette Concello in a
conversation with performer Dolly Copeland. Copeland says, “I changed to Camels after
I made the thirty day test. I’m a Camels fan for keeps.” Concello replies, “I changed to
Camels years ago, Dolly.” There may be some variation in the advertisements cited in
this article in relation to pagination and the edition o f the annual program.
8 Photographs o f La Norma can be found in the photograph collection at Circus World
Museum, Robert Parkinson Library, Baraboo, USA; La Norma hanging o f one foot (AE
N45), and holding a trapeze outdoors (AE N45 4). There are photographs in the
Photograph boxes, Special Collections, Milner Library, Illinois State University; La
Norma in heel hold bent up and in one foot hang (Box 12). The National Educational
Television Network first broadcast, 1 April 1964, a series o f 10 programs produced by
Jim Salter and Lane Slate, and Brice Howard, and Program 4 “High in the Air” presents
La Norma.
9 For example, see reporting on a fatal tragedy in 1945 in the popular press: Fowl W"