Popular Culture Review Vol. 19, No. 1, Winter 2008 | Page 87

B i g L o v e : Rewriting the Modern Man 83 her husband, but this means that Bill’s sexual virility is being put to the test on a daily basis. As a result, he resorts to overdosing on a Viagra-like medication ordered over the internet. This act is both the trial and the confirmation of the category of sexual virility as a measure of masculinity, because not only does Bill feel pressured to perform, but he also feels shame at being forced to seek help and thus purchases these pills from an internet source rather than seeing his own doctor. He cannot allow anyone to know that he has “failed” the masculine ideal, and Bill’s inability to cope with the pressure placed on sexual performance is a physical manifestation of his endangered masculinity. The need to perform, to please the other, validates sexual performance as a category by which masculinity can be evaluated, but when this need cannot be met, the failure weighs heavily on not only the man’s self-image but on his social one as well. According to the website for the Sexual Medicine Soci