Popular Culture Review Vol. 18, No. 1, Winter 2007 | Page 63

The Woman Athlete Revealed 59 heterosexuality through costume. Nevertheless, their pigtails and large smiles, and media profiles that play up their roles as girl-next-door or little-sister, reassure spectators that these athletes are indeed “female athletes"; as one male viewer put it, they may not be sexpots, but in their veiy feminine cuteness, they are “kisspots." ^ Female gymnasts’ skimpier uniforms should also not “require adjustment" during competition (“Competition Attire" 40). In ot \